Published: June 15, 2024

Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature

76 - 87 Suca Rusdian, Jajang Sugiat, Yusuf Tojiri

Integrating Total Quality Management with Strategic, Operational, and Human Resource Management: A Qualitative Exploration of Synergies for Enhanced Organizational Performance

88 - 100 Syamsul Alam, Edy Jumady, Yana Fajriah, Ardiansyah Halim, Sukarno Hatta

Empowerment of Digital Marketing and Women's Role in Rural Economic Development

A Case Study in Nglinggi Village, Klaten, Central Java, Indonesia

101 - 108 Solikhah Yuliatiningtyas, Syaharani A. Putrian, Tyan A. Ramadiansyah

Optimizing Marketing Strategies and Expenses in Medical Schemes, South Africa: Challenges and Solutions

109 - 111 Michael Mncedisi Willie

Strategic Marketing Management: Unveiling Consumer Psychology through Qualitative Analysis and Literature Review

112 - 123 B. Bungatang, Edy Jumady, Firman Ali, Ramlan Natsir

Sustainability Analysis of Carocok Painan Beach Area Management in Pesisir Selatan Regency

124 - 131 Ricki Gushendrio, Umar Mansyur, M. Mujio

Business Internationalization Strategy Process Review Based on the Uppsala Model

132 - 139 P. Pahrizal, S. Sudarmiatin, Hadi Sumarsono

Exploring Digital Entrepreneurship: A Qualitative Study on New Business Models and Digital Marketing Strategies

140 - 151 Nurlaely Razak, Nur Syamsu, Muhammad Rusli Djunaid, Muhammad Rusli Djunaid, A. Tenriolle

Challenges and Considerations in Assessing Healthcare Service Quality: A Comprehensive Analysis

152 - 160 Michael Mncedisi Willie

The Influence of Bank Reputation and Products on Savings Decisions: Case Study from PT. Bank Muamalat Indonesia Tbk. Mamuju Branch, Indonesia

161 - 168 Khaeronisa Milenya Yolanda, Nur Fajariani, Nur Asia

The Impact of Promotional Strategies and Community Perceptions on Loan Uptake

169 - 176 Ayu Lestari, Agus Halim, J. Fuji Inzani SL

The Effect of Service Quality and Passenger Fares on Consumer Decisions Using DAMRI Buses

177 - 183 Dina Astuti, Yati Heryati, Mu’fidatul Nurul Hajjad

The Effect of Product Diversity and Service Quality on Customer Satisfaction

Case Study at Al Mubarok Supermarket in Baras Sub-District, Pasangkayu District

184 - 195 Muhammad Fahrun Iksan, Yati Heryati, R. Rusli

Strengthening Consumer Buying Interest Through Service Quality and Product Existence and Price

196 - 211 N. Nurhayati, Oesman Lewangka , Andi Mappatompo Badawi

The Effect of Product Differentiation and Brand Image on Purchasing Decisions

212 - 219 N. Nani, Agus Halim, J Fuji Inzani SL Inzani S.L

Analysis of Factors Affecting Consumer Demand

220 - 228 S. Syamril, H. Herman, Muhammad Arsyad

The Effect of Product, Price, Location, and Promotion on Consumer Interest

229 - 235 Sam Hariadi, S. Suwanti, A. Amalia

The Effect of Experiential Marketing and Emotional Marketing on Customer Satisfaction

236 - 243 M. Muheril, Nur Asia Asia, T. Tamin

Business Intelligence Capabilities and Firm Performance: Empirical Study on PT. Erlangga Mahameru Publishers

236 - 245 Mochammad Piqri, Aldo Lovely Arief Suyoso

Project Success Factors Analysis Business Construction

246 - 257 Aldo Lovely Arief Suyoso

Brand Management in Medical Schemes: Outsourcing and Website Dynamics

258 - 273 Michael Mncedisi Willie

The Effect of Product Quality and Halal Label Perceptions on Wardah Consumer Preferences

Empirical Study from Nirwana Cosmetics in Mamuju District, Indonesia

274 - 282 S. Sinar, Nur Fajariani , Nur Asia

Analysis of Marketing Strategies and Prices in Increasing Sales

283 - 289 H. Huriasyahra, R. Ramli, Mu’fidatul Nurul Hajjad

The Effect of Service Quality and Product Diversity on Customer Loyalty

290 - 298 J. Jefri, J. Junaeda, S. Suharlina