Published: July 1, 2025

The Influence of TikTok Social Media and Fear of Missing Out on Skintific Purchase Intention among Urban TikTok Users in Bandung

01 - 10 Faisal Adi Nugroho, Ma'mun Sutisna

The Influence of Content Marketing and Live Shopping on Purchasing Decisions via TikTok Shop

A Quantitative Study of @UneilHijab Consumers in Indonesia

11 - 23 S. Salsabiila, Astri Wulandari

Analysis of the Dynamic Capabilities of Sidoarjo SME in Improving the Performance of Sustainable Innovation

24 - 39 Miftaqul Bima Prasetya, Laily Muzdalifah , Muhafidhah Novie , Afifatus Sholikhah

The Impact of Customer Relationship Management on Repurchase Decisions During the Boycott of Israeli Products: The Moderating Role of Knowledge

40 - 49 Ary Kurnia Sandi, Vicky F Sanjaya, Arifa Kurniawan

Analysis of Instagram Ads on Consumer Behavior: Empirical Study of Villa Melayang in Bogor, Indonesia

50 - 58 Astri Wulandari, Dhafin

The Implementation of Marketing Mix for SME

59 - 66 Olfa Ningsi Paundanan, Maskuri Sutomo, Umar Syarifuddin, A. Asriadi

The Effect of Product Quality, Price, and Store Atmosphere on Purchase Decision

67 - 79 Muhammad Akbar Kurniawan, Nabila Putri Maharani

The Influence of Brand Authenticity on Brand Loyalty Towards Local Skincare Products: Mediating Role of Brand Attachment

80 - 97 Teresa Norris, Diana Sari

Customer Engagement Levels: Analysis of Behaviour, Emotional, and Cognitive Dimensions

98 - 106 Gilbert Moro Santoso, M.Y. Dwi Hayu Agustini

The Influence of Online Customer Reviews, Content Marketing, and Brand Image on The Purchase Decision

Empirical Study of Erigo Products on TikTok Shop

107 - 119 Aprilia Susanti, Laily Muzdalifah, Ayu Larassaty, Cynthia Violita

Breaking into the Global Market: Strategies and Challenges of Export Risk Management for Canned Blue Swimming Crab (Portunus pelagicus) at PT. MAP Central Java, Indonesia

120 - 136 Rida Widyastuti, Dewi Alima Nostalia Suseno, Lais Syam Palupi

The Influence of Product Quality and Price on Purchasing Decisions through Purchase Intention as a Mediating Variable

137 - 149 Siti Nurkhotimah, Intan Puspitasari , I. Ishak

The Influence of Social Media Promotion and Electronic Payment Systems on Purchase Decisions

Case Study from Users of Shopee in Bandar Lampung, Indonesia

150 - 161 Rionaldo Manik, Dwi Gema Soegesti

The Role of Organic Marketing on Instagram in Influencing Consumer Purchase Decisions: A Case Study of Kopi Kenangan

162 - 178 Dimas Aulia Rahman, Ali Mutasowifin

Examining the Influence of Brand Image and Brand Trust on Customer Satisfaction and Loyalty: A Study on Wardah Cosmetics

179 - 192 Rosaliana Luthfitawati, Bambang Sutejo

The Effect of Promotion, Online Customer Reviews, and Rating Perceptions on the Decision to Use the Tokopedia Application: Evidence from Surabaya, Indonesia

193 - 201 Linc Bellatrix Adhara, S. Supriyono

Service Quality and Innovation as Drivers of Customer Loyalty

The Mediating Role of Customer Satisfaction in the Context of Indonesian Railways

202 - 216 Nurfa Audea Rahmi, Fitria Ridhaningsi

Consumer Decision-Making Toward Ultra Milk UHT Product

The Role of Brand Image, Price Perception, and Product Quality in Magetan Regency, Indonesia

217 - 225 Ditha Meiliasari, S. Supriyono

Exploring Islamic Marketing Strategies Among Gen Z Entrepreneurs Using Social Media: A Case Study From STIE Balikpapan

226 - 234 Haryadi Jaka Susila

Evaluating the Effectiveness of Customer Acquisition and Activation Strategies in Retail Securities: A Value-Added Analysis Approach

235 - 250 Yulita Pratiwi Ayuningtyas, Dwi Hartanti

The Influence of Store Atmosphere on Gen Z Visit Intention

251 - 263 Bimo Almaz, Bethani Suryawardani

The Impact of Entrepreneurial Orientation and Product Innovation on Business Performance: The Role of Digitalization as an Intervening Variable

265 - 278 Rivaldy Maolani, Rahyuniati Setiawan, Anggun Oktavia Herlianti

The Influence of Brand Awareness, Brand Image, and Price on the Purchase Decision of Pucuk Harum Tea: A Survey Study of Consumers in Jepara Regency

279 - 292 Dea Ameliana, Nurul Huda

Mediating Role of Brand Perceived Quality in The Effect of Halal Label and Certification on Purchase Intention

293 - 313 Isnawati, Rahyuniati Setiawan, Lindayani

The Authenticity Cascade: How CSR Shapes Brand Love and Loyalty Among Young Indonesian Coca-Cola Consumers

314 - 334 Anggelina Purnama