Quick jump to page content
  • Main Navigation
  • Main Content
  • Sidebar
  • Register
  • Login
Golden Ratio of Marketing and Applied Psychology of Business
  • Home
  • Current
  • Archives
  • Announcements
  • About
    • About the Journal
    • Submissions
    • Privacy Statement
    • Contact

About Journal

Golden Ratio of Marketing and Applied Psychology of Business  with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business invites manuscripts besides in Digital Marketing, Marketing Strategy, Innovation Marketing, Innovation Business, our journal invites too in the areas: Consumer Perception, Consumer Decision Making, Buying Behavior, Branding and Positioning Strategies, Advertising Effectiveness, Customer Loyalty and Retention, Impact of Social and Digital Media, Customer Experience, Neuroticsm in Marketing Field, Color and Music Perception in Marketing Purposes. Price Psychology in Marketing, Price Psychology Strategy in Marketing, Sales Strategy, and everything psychologial aspect tendencies in marketing management field. 

Publication Frequency: Twice Issue Per Year: Issue 1, July - January, and Issue 2, February to June

Publisher: CV. Manunggal Halim Jaya

Contact us: +6282292222243 / +6285299007600

Email:

  • adityatrojhan@gmail.com (primary)
  • goldenratiogrmapb@gmail.com
  • grmapb@goldenratio.id

See our on google maps

  1. Home
  2. Archives
  3. Vol. 1 No. 2 (2021): February - June

 

 

DOI: https://doi.org/10.52970/grmapb.v1i2

Published: May 12, 2021

Full Issue

Front Cover Table of Content Back Cover

Articles

Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective

10.52970/grmapb.v1i2.68
61 - 72 Fenny Krisna Marpaung, Reni Shinta Dewi, Ernest Grace, Acai Sudirman, Maria Sugiat
Download Article

Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism

10.52970/grmapb.v1i2.60
73 - 80 Mariana Simanjuntak
Download Article

Usability Factors as Antecedent and Consequence on Business Strategy and SERVQUAL: Nielsen & Mack Approach

10.52970/grmapb.v1i2.80
81 - 92 Tasrik Hasrat, Khairina Rosyadah
Download Article

Service Quality (SERVQUAL) Dimensions on Customer Satisfaction: Empirical Evidence from Bank Study

10.52970/grmapb.v1i2.103
93 - 106 Sigit Sugiarto, Vivi Octaviana
Download Article

The Effect of Service Quality Elements on Customer Satisfaction

10.52970/grmapb.v1i2.102
107 - 118 B. Bungatang, R. Reynel
Download Article

sinta

chat

menu

Menu Journal

  Online Submission
Focus and Scope
  Editorial Board
  Reviewers
  Golden Ratio Journal Peer Review Process
  AI Usage Policy in Scientific Manuscript
  SCOPUS Citeness
  Publication Ethics & Publication Frequencies
  Abstracting & Indexing
  Article Processing Charge
  Plagiarism Policy
  Copyright Notice
  Open Access Policy
  Withdrawal and Retraction Policy
  Statistics

 

 

Author & Reviewer Instruction

  • Download Article Template (2025)
  • Author's Statement Letter
  • Instruction for Authors
  • Guidelines for Reviewer

Tools

You need a tool to cite and compile a bibliography

You need a plagiarism check tool as well as a grammar check for English text

You need to check the plagiarism

Online ISSN: 2776-6349

Web Analytics

citation

GRMAPB Citation Analytic

 Address

 Publisher By Manunggal Halim Jaya
 

  Contact Info

EIC: Aditya Halim Perdana Kusuma Putra|Scopus|Scholar|Orcid|WoS|RG|Sinta

© 2022, Golden Ratio of Marketing and Applied Psychology of Business, All rights reserved. This is an open-access article distributed Licensed under Creative Commons License Creative Commons Attribution 4.0 International License.
Ver 1.4 : openjournaltheme.com
Academicprothemeplugin was unvalidated product, Click here to support us