Published: February 27, 2025

The Effect of Servitization on Purchase Intention Using Digital Technology and Service Business Focus as Mediating Variable

300 - 315 Dati Putra Nur Akhmad, Sidiq Permono Nugroho

Digital Marketing Influence on Marketing Performance: The Role of Customer Engagement and Relationship Marketing

316 - 331 Diana Safitri, Nurul Komaryatin

Revisiting the Past to Innovate the Future: The Mediating Impact of Absorptive Capacity on Organizational Forgetting and Innovation Performance in SME

332 - 338 Gromyko Bongso, Vera Dumonda Silitonga

The Influence of Electronic Word of Mouth and Price Perception on Brand Image and Repurchase Intention of Suzuki New Carry Pick Up Brand Cars in Pekanbaru City

339 - 354 Milla Lestari, S. Samsir, Gatot Wijayanto

Evaluating Innovation Factors (Authenticity, Packaging, Product and Process) in Traditional Indonesian Handicrafts

A Consumer-Centric Approach to Enhancing Market Competitiveness

355 - 370 Sri Wahyuni

Kanye West's Adidas Era: Influence on Branding, Consumers, and Market Response

371 - 378 Haryadi Sarjono, Robertus Ronaldinho Raharja, Khayla Adzra Armelia, Kathleen Sindhikara, Rachel Aulia , ine silviya

Optimizing Service Delivery for Customer Satisfaction

Qualitative Study from PT. Bank Syariah Indonesia, Tbk Dumai Branch Office, Indonesia

379 - 385 Novelma Lastri, Dwi Hartutik, Andi Desy Musdiana, S. Suherman

Exploring Collaboration and Partnerships: A Qualitative Study on Strategic Alliances and Business Networking for Value Creation

386 - 399 Siti Mariam

Exploring the Impact of Entrepreneurial and Market Orientation on Marketing Performance: The Mediating Role of Product Innovation in Rattan Craftsmanship

400 - 413 Fikrotus Syuhud, Nurul Komariyatin

The Effect of Absorptive Capacity on Supply Chain Innovation Performance Through Supply Chain Agility in Manufacturing Companies in Bogor, Indonesia

414 - 425 Sabrina Ayu Dewanti, Wahyuningsih Santosa

Effect Destination Image of Revisit Intention Through Memorable Tourist Experience and Tourist Satisfaction in Destination Karimunjawa, Indonesia

426 - 439 Filda Anggraini, Nurul Komaryatin

The Influence of Consumer Perception and Promotion on Purchase Intention Through Perceived Value

A Case Study of Depok Campus Students on a Premium FMCG Brand

440 - 453 Sigit Heri Tristanto, Heni Iswati

Marketing Strategies in Maintaining IM3 Product Customer Loyalty

454 - 470 Mulfi Sandi Yuda, Elis Yulianti

The Effect of Influencer Popularity on Purchase Decisions Among Gen Z Consumers: Case Study of Scientific Skincare Products

471 - 485 Dessy Fitriasari, Sisno Riyoko, Mohamad Rifqy Roosdhani

The Effect of Product Quality, Price, And Promotion on Consumer Satisfaction at SKJ Garage Bandar Lampung

486 - 494 Kenny Wijaya, Ni Putu Widhia Rahayu

The Influence of Brand Image on Purchasing Decision of Le Minerale Bottled Water among Adolescents in Surakarta: A Psychological Perspective

495 - 508 Yunda Hidayati Mashlihah, Maharani Tyas Budi Hapsari

Digitalization of Pipang Product Marketing for Increasing SME Sales

509 - 516 I. Ilman, Pratiwi Ramlan , Wahyudi Sofyan , Muhammad Rais Rahmat Razak , H. Hardianti

Evaluating the Effects of Artificial Intelligence and Digital Marketing on Consumer Behaviour: A Bibliometric Approach

517 - 538 Saransh Kumar Srivastav, Mahima Habil, Pooja Thakur

The Influence of Location, Service Quality, and Price Perception on Customer Satisfaction: The Mediating Role of Brand Image

539 - 553 Elfrida Dwiputri Roniuli Sibarani, Parlagutan Silitonga

Exploring Marketing Communication Strategies and Islamic Ethics in TikTok Live Streaming for Social Commerce

554 - 564 M Chairil Abbrar, Iman Sumarlan

The Effect of Product Innovation, Price, and Product Quality on Consumer Satisfaction with OMG Products

565 - 579 Pebriyana Nasution, Nabila Putri Maharani

QRIS ShopeePay User Loyalty: The Role of Customer Satisfaction in Mediating Service Features and Brand Image

580 - 591 Fitria Ilma Nadia, Fani Firmansyah

Marketing Strategy Analysis Using WhatsApp Social Media

592 - 603 Muhammad Badik, Febrina Gerhani, Sri Redjeki

Exploring CSR Strategies and Their Impact on Brand Awareness

A Case Study of Toko Kopi Sedaya

604 - 615 Rivaldy Dwi Alvian, Iman Sumarlan

Improving Market Performance in The Digital Era: The Role of Collaboration, Marketing Innovation

616 - 625 Zilfatus Sholihah, Wahyu Pujianto, Jeziano Rizkita Boyaz, Afifatus Sholikhah