Published: August 5, 2024

Digital Advertising Trends and Effectiveness in the Modern Era: A Systematic Literature Review

01 - 12 Titin Prihatiningsih, Redi Panudju, Iwan Joko Prasetyo

The Effect of Brand Image, Price and Product Quality on Purchasing Decisions for Iphone Products

13 - 30 Indah Mutiara Sari, A. Asral

Analysis of The Factors of Competitive Advantage of Women SME Actor: Empirical Study From Limo Sub-District, Depok City, Indonesia

31 - 43 N. Nobelson, Y. Yuliniar

Market Penetration Strategy by Increasing Firm Competitiveness

44 - 52 Minta Ade Doliana Harahap, Andri Soemitra, Tri Inda Fadhila Rahma

Harnessing Digital Intelligence: Enhancing Effectiveness in Digital Marketing

53 - 65 Bambang Sugiharto, H. Harkim, Nirmadarningsih Hiya, Rejekia Vaizal Simanungkalit, Maya Andriani

The Influence of Storytelling Techniques in Digital Marketing on Brand Loyalty: A Consumer Psychology Perspective

66 - 78 Fitriani Mandung

The Impact of Market Orientation, Product Innovation, and Competitive Advantage on the Marketing Performance of Culinary Enterprises

Empirical Study in Kampar Regency, Indonesia

79 - 94 Nazmul Irfandi, Edyanus Herman Halim, Gatot Wijayanto

Exploring Psychological Drivers in Dynamic Pricing and Consumer Decision Making

95 - 109 Christian Niemeier, Richard Pospisil

Understanding the Dynamics of Collaboration and Partnerships: A Qualitative Inquiry into Enhancing Competitiveness through Strategic Alliances and Business Networks

110 - 120 S. Syaifuddin

Iqra Plus Partner Product Development Strategy in Determining the Orientation of Sharia Life Insurance Market Segmentation

121 - 128 Febrina Eka Putri Simanjuntak, Tuti Anggraini, Ahmad Muhaisin B Syarbaini

The Circular Circular Economy Development to Achieve Indonesia's SDGs in 2030 in the perspective of Islamic Economics in the Era of society 5.0

129 - 139 Vicky F Sanjaya

Efforts To Overcome the Digital Crime Modus Operandi of Clicking Whatsapp Links that Harm Customers Using the 4c Diamond Framework with Tows Analysis

140 - 145 Oki Wijaya, AG Sunarno, S. Sutono

An Analysis of Guest Relation Officer Responses to Complaints at Zeus Restaurant, Apsara Beach Front Resort and Villa, Thailand

146 - 152 Mukhammad Musa, Tuwuh Adhistyo Wijoyo

Customer Service Strategies for Building Loyalty and Satisfaction at The Heights Sky Lounge

153 - 159 Faizal Amirullah, Tuwuh Adhistyo Wijoyo

The Continuance Usage Intention of E-Government Services Based on Technology Continuance Theory

160 - 167 Taufan Hunneman, Darmawan Napitupulu

The Influence of TikTok Affiliate Digital Marketing Strategy on Generation Z Purchase Intentions in Jakarta, Indonesia

168 - 184 Nurul Azmi, Tri Afriyani, Dewi Kurniaty

Powering Brand Success: The Impact of Firm-Created and User-Generated Content on Equity, Attitude, and Purchase Intentions

185 - 194 Sundari Soekotjo, Setyani Dwi Lestari, Koen Hendrawan, Nora Andira Brabo, Heni Iswati

The Role of Digital Marketing in Shaping Customer Retention: A Mediated Analysis of Perceived Value

195 - 207 R. Romagia, I. Indrayani, D. Damsar

Implementation of Power BI for Dashboard Visualization on Brand Product Sales Dataset Adidas in the United States from Kaggle

208 - 218 Sri Sulistyawati, Aldo Lovely Arief Suyoso, Dien Mardhiyah

Analysis of Service Quality and Brand Image on Customer Satisfaction and Loyalty: Case Study of Precious Metal Products

219 - 233 Rosnandar Abriyanto, Z. Zulkarnain, Raden Lestari Garnasih

The Effect of User Interface, User Experience, and Perceived Ease of Use on Interest in Using the SOCO by Sociolla Application with Perceived Usefulness as a Moderator

234 - 245 Ida Ayu Iswari Pidada, Ni Putu Novia Cahaya Dewi

Innovative Marketing Strategies for Sustainable Tourism Development: A Literature Review

246 - 257 D. Damiasih

The Effect of Family Business Exposure on Entrepreneurial Intention Through Coercive, Normative, Mimetic Pressure

A Study on the Second Generation of Family Business Successors in Jombang, Indonesia

258 - 272 Rafida Aisy

Effect of Using Artificial Intelligence on Service Frequency and Public Satisfaction

273 - 282 Wiwik Nurfitarini, Aldo Lovely Arief Suyoso, Dian Ekowati

The Influence of Words of Mouth, Company Credibility, and Price on the Decision to Purchase Ship Repair Services from Shipyard Companies

283 - 299 Ima Vida Virgianti, R. Ronny