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About Journal

Golden Ratio of Marketing and Applied Psychology of Business  with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business invites manuscripts besides in Digital Marketing, Marketing Strategy, Innovation Marketing, Innovation Business, our journal invites too in the areas: Consumer Perception, Consumer Decision Making, Buying Behavior, Branding and Positioning Strategies, Advertising Effectiveness, Customer Loyalty and Retention, Impact of Social and Digital Media, Customer Experience, Neuroticsm in Marketing Field, Color and Music Perception in Marketing Purposes. Price Psychology in Marketing, Price Psychology Strategy in Marketing, Sales Strategy, and everything psychologial aspect tendencies in marketing management field. 

Publication Frequency: Twice Issue Per Year: Issue 1, July - January, and Issue 2, February to June

Publisher: CV. Manunggal Halim Jaya

Contact us: +6282292222243 / +6285299007600

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  3. Vol. 4 No. 1 (2024): July - January

Published: December 15, 2023

Articles

Exploring Consumer Psychology in Marketing Management: A Strategic Perspective through Descriptive Inquiry and Literature Review

10.52970/grmapb.v4i1.401
01 - 10 Fitriani Mandung, S. Sahari, Sitti Rahmi Razak
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Internationalization of SME: A systematic Literature Review

10.52970/grmapb.v4i1.282
11 - 21 Mega Aulianda, S. Sudarmiatin, Hadi Sumarsono
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Independence and Adaptability: Building Resilience and Competitiveness for Small and Medium-sized Enterprises in the Digital Era

10.52970/grmapb.v4i1.345
22 - 44 R. Rahmi, M. Mursyidin
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Green Business Innovation: Sustainable Business Model Development through Integration of Business Model Canvas, Design Thinking, and Islamic Business Ethics

10.52970/grmapb.v4i1.337
45 - 62 Lussy Widia Asmaraningtyas, Imelda Dian Rahmawati, Hadiah Fitriyah
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Psychological Insights in Marketing Management Strategy: A Qualitative Exploration and Literature Review

10.52970/grmapb.v4i1.466
63 - 75 Aditya Halim Perdana Kusuma Putra, Aylee Christine Alamsyah Sheyoputri
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