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About Journal

Golden Ratio of Marketing and Applied Psychology of Business  with e-ISSN 2776-6349 publishes original research and review articles dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business publishes original research articles, reviews, and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, Golden Ratio of Marketing and Applied Psychology of Business encourages courageous and bold new ideas, focusing on contribution, theoretical, managerial, and social life implications. Golden Ratio of Marketing and Applied Psychology of Business invites manuscripts besides in Digital Marketing, Marketing Strategy, Innovation Marketing, Innovation Business, our journal invites too in the areas: Consumer Perception, Consumer Decision Making, Buying Behavior, Branding and Positioning Strategies, Advertising Effectiveness, Customer Loyalty and Retention, Impact of Social and Digital Media, Customer Experience, Neuroticsm in Marketing Field, Color and Music Perception in Marketing Purposes. Price Psychology in Marketing, Price Psychology Strategy in Marketing, Sales Strategy, and everything psychologial aspect tendencies in marketing management field. 

Publication Frequency: Twice Issue Per Year: Issue 1, July - January, and Issue 2, February to June

Publisher: CV. Manunggal Halim Jaya

Contact us: +6282292222243 / +6285299007600

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  3. Vol. 2 No. 2 (2022): February - June

 

 

DOI: https://doi.org/10.52970/grmapb.v2i2

Published: June 13, 2022

Articles

The Effect of Corporate Governance, Integrated Quality Management and Social Responsibility on Competitiveness and Operational Performance

10.52970/grmapb.v2i2.187
73 - 91 J. Junaidi
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The Development of the Tourism Sector in Improving the Regional Economic Growth of Mojokerto Regency

10.52970/grmapb.v2i2.193
92 - 107 Muhammad Ridwan Basalamah, M. Cholid Mawardi
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Strategic Study on The Business Development of Regional Owned Enterprises in Tanjungpinang City

10.52970/grmapb.v2i2.192
108-129 S. Suryadi, F. Fatahurazak, Oksep Adhayanto, Bismar Arianto
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The Role of Cooperatives for Trade, Industry, Mining, and Energy Office in Empowering SME

10.52970/grmapb.v2i2.208
130 - 146 D. Dahliah
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Technology Acceptance Model Factors: Implications on Digital-Wallet on Interest to Buy in Franchise Business

10.52970/grmapb.v2i2.139
147 - 157 Ida Farida, Wawan Ardiansyah
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