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Abstract
The aim of this research is to find out how distribution channels are, the factors that influence distribution channels and distribution channel strategies in increasing customer satisfaction at Lion Parcel Gunungsitoli City. This research uses a qualitative research approach. The sample in this study was 4 people consisting of business owners, admin staff (couriers) and customers at Lion Parcel Gunungsitoli City. The data collection techniques used were observation and interviews. The results of this research are firstly that the distribution channel at Lion Parcel is quite good, prioritizing good service quality and providing convenience in carrying out transactions and bonuses for regular customers, secondly, the factors that influence distribution at Lion Parcel in Gunungsitoli City are the distance that is quite far and the infrastructure does not support it and the courier staff is still minimal and the third is Lion Parcel Gunungsitoli City, namely adding workers so that goods can be distributed properly and looking for other alternatives to speed up the distribution process.
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References
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References
Ellyana. (2022). Dasar-dasar Pemasaran. www.ahlimediapress.com
Fakhrudin, A., Maria Valeria Roellyanti, & Awan. (2022). Bauran Pemasaran.
Haryoko, S., Bahartiar, & Arwadi, F. (2020). Analisis Data Penelitian Kualitatif (Konsep, Teknik & Prosedur Analisis) (Pertama).
Helaluddin, Hengki Wijaya. (2019). Analisis Data Kualitatif. Sekolah Tinggi Theologia Jaffray.
Indrasari, M. (2019). Pemasaran Dan Kepuasan Pelanggan (Pertama).
Putri. (2017). Manajemen Pemasaran.
Rahmadani, D. A. (2020). Pengaruh Inovasi dan Saluran Disribusi terhadap Keputusan Pembelian Roti UD. San Brownis di Kota Padangsidimpuan. Skripsi.
Rasyid, F. (2022). Metode Penelitian Kualitatif dan Kuantitatif.
Rifa’i, K. (2020). Kepuasan Konsumen. In Pengaruh Pengalaman, Pengetahuan Dan Keterampilan Auditor Terhadap Kualitas Audit.
Salim & Syahrum (2012). Metodologi Penelitian Kualitatif. Bandung: Citapustaka Media.
Setyawan, D. A. (2021). Hipotesis Dan Variabel Penelitian. In Tahta Media Group.
Suryanto, M. H. (2016). Sistem Operasional Manajemen Distribusi.