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Abstract
Saguling Dam is a man-made reservoir located in West Bandung Regency, which dams the flow of the Citarum River, the largest river in West Java. The current condition of the dam has been heavily polluted by an abundance of water hyacinth and a buildup of household waste covering the river's surface. According to data from the Bandung City Sanitation Company in 2016, approximately 2.5 million residents produced 1,500 - 1,600 tons of waste per day. However, only 1,100 - 1,200 tons were transported to the Sarimukti Final Disposal Site (TPA), and 150 - 250 tons were processed by residents. The remaining 150 - 250 tons of waste were disposed of in Citarum River's tributaries. PLN (State Electricity Company) implemented a Corporate Social Responsibility (CSR) program themed "Green Employee Involvement" through community empowerment efforts aimed at addressing the waste problems in the Saguling Dam. The "Green Employee Involvement" program, in collaboration with the Bening Saguling Foundation, was carried out in celebration of World Environment Day 2024. The research methodology used is qualitative, employing a case study approach. Data collection methods include literature review and observation. The research findings show that PLN's Corporate Social Responsibility program, themed "Green Employee Involvement" in collaboration with the Bening Saguling Foundation, has had a positive impact on environmental preservation while also providing economic benefits to the community in the Saguling Dam area, Bandung, West Java.
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References
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References
Admin. (2024). Pelestarian lingkungan: Tanggung jawab bersama kita semua. Https://Www.Papayan.Desa.Id. Retrieved from https://www.papayan.desa.id/pelestarian-lingkungan-tanggung-jawab-bersama-kita-semua/
Alfitri. (2011). Community development: Teori dan aplikasi. Pustaka Pelajar.
Anonim. (2024a). Corporate social responsibility (CSR). PLN.Co.Id. Retrieved from https://web.pln.co.id/sustainability/corporate-social-responsibility-csr
Anonim. (2024b). Good corporate governance. PLN.Co.Id. Retrieved from https://web.pln.co.id/tentang-kami/good-corporate-governance
Aurellia, A. (2022). 13 waduk di Jawa Barat, bisa jadi tempat wisata! Https://Www.Detik.Com/Jabar.
Dahuri, D. (2024). Hari lingkungan sedunia, PLN bersihkan sampah di waduk Saguling untuk didaur ulang. Sokoguru.Id, 1. Retrieved from https://sokoguru.id/humaniora/hari-lingkungan-sedunia-pln-bersihkan-sampah-di-waduk-saguling-untuk-didaur-ulang
Djaelani. (2013). Teknik penggumpulan data dalam penelitian kualitatif. Majalah Ilmiah Pawiyatan.
ISO26000. (2010). 26000 guidance on social responsibility. Ginebra: ISO, 3(4), 6.
Juniansyah. (2017). Pemberdayaan masyarakat melalui corporate social responsibility (CSR) PT. Kaltim Nitrate Indonesia. E-Journal Ilmu Komunikasi, 5(3).
Kriyantono, R. (2006). Teknik riset komunikasi. PT Rajagrafindo Persada.
Kriyantono, R. (2016). Teknik praktis riset komunikasi. Kencana Prenada Media Group.
Mardikanto, T. (2014). CSR corporate social responsibility (tanggungjawab sosial korporasi). Alfabeta.
Moleong, L. J. (2021). Metodologi penelitian kualitatif. PT Remaja Rosdakarya.
Nastia, G. I. P., Pratama, Y. A., Fauzan, M. S., Syaefulloh, I., & Nastia, E. D. (2024). Strategi pemberdayaan masyarakat oleh Bening Saguling Foundation terhadap keluarga pemulung. Jurnal Kesejahteraan dan Pelayanan Sosial, 5(1), 1–22.
Pradana, W. (2024). 2,9 ton sampah plastik-eceng gondok diangkat dari waduk Saguling. Https://Apps.Detik.Com/Detik/.
Ruslan, R. (2010). Metode penelitian public relations dan komunikasi. Rajawali Pers.
Samodra, F. P. (2022). 10 manfaat waduk bagi lingkungan dan makhluk hidup di sekitarnya. Https://Www.Liputan6.Com/, November 16.
Sekertariat Jenderal Pusat Data dan Informasi Bidang Pengelolaan Informasi Kementerian Lingkungan Hidup dan Kehutanan. (2018). Citarum masih tercemar sampah dan limbah. Perpustakaan Emil Salim, 1. Retrieved from http://perpustakaan.menlhk.go.id/pustaka/home/index.php?page=detail_news&newsid=518
Situmeang, I. V. O. (2016). Buku corporate social responsibility dipandang komunikasi organisasi.
Syofiadi, R. (2024). Peringati hari lingkungan hidup sedunia, PLN gelar aksi bersih dan olah sampah di 54 lokasi se-Indonesia. PLN.Co.Id. Retrieved from https://web.pln.co.id/cms/media/siaran-pers/2024/06/peringati-hari-lingkungan-hidup-sedunia-pln-gelar-aksi-bersih-dan-olah-sampah-di-54-lokasi-se-indonesia/
Undang-undang Republik Indonesia. (2009). Perlindungan dan pengelolaan lingkungan hidup. Undang-Undang Republik Indonesia Nomor 32.
World Business Council for Sustainable Development, Executive Committee. (2002). The business case for sustainable development: Making a difference towards the Earth Summit 2002 and beyond. Corporate Environmental Strategy, 9(3), 226–235.