Article Sidebar

Download
Download Article

Main Article Content

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, yet they still face challenges in digitalization. The Thematic Community Service Program (KKNT) in Mainan Village, Sembawa District, Banyuasin Regency, aimed to enhance the digital capacity of MSMEs through the use of Google My Business (GMB). The methods used included observation, seminars, training, and evaluation. The results showed that MSMEs were able to create and manage Google My Business (GMB) accounts independently. A case study of the Rengginang Ceu Eem business demonstrated that the business profile was successfully displayed on Google Search and Google Maps with complete information, including the business name, category, address, operating hours, and telephone number. The use of Google My Business (GMB) has been proven to increase business visibility, expand marketing reach, and strengthen consumer trust. This activity significantly contributes to encouraging the digital transformation of MSMEs in villages to be more adaptive to modern market competition.

Keywords

MSMEs Digitalization Google My Business Mainan Village KKNT

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Sabina, V. A., Sukesih, A. A., Deninta, D. D., Alie, J., Munandar, A., & Ghina, A. (2025). Optimizing Google My Business to Increase the Competitiveness of Mainan Village MSMEs in Thematic Community Service Activities Universitas Indo Global Mandiri . Golden Ratio of Data in Summary, 5(4), 157–170. https://doi.org/10.52970/grdis.v5i4.1700
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Alfianti, S., Hertati, L., Syafitri, L., Munandar, A., & Hendarmin, R. (n.d.). Socialization of marketing strategy development and management of potential MSMEs in Petanang Village through improving human resource capabilities of thematic KKN MBKM program of Indo Global Mandiri University students. PRIMA: Journal of Community Service. Retrieved from https://ojs.transpublika.com/index.php/PRIMA/
  2. Avila, D. Z. (2023). Digital marketing utilization strategy through Google My Business for MSMEs in Parado District. Multidisciplinary Community Service Journal. Retrieved from https://www.ejurnal.sarauinstitute.org/index.php/sewagati/article/view/49/45
  3. Diana, L., Ariyel, J., Nabita Putri, A., Sabrina, M., & Pembangunan Nasional University, East Java. (2022). Guidance in utilizing digital marketing through Google Business in MSMEs in Kertajaya Village. Patikala Human Resources Journal, 2(1), 442–447. Retrieved from https://etdci.org/journal/patikala/
  4. Mobarok, F. F., Sihab, H. H., Nurfadillah, T. N., Azizah, N. A. N., & Srimurni, R. R. (2024). Synergy of digitalization and occupational health and safety awareness as a strategy to increase the competitiveness of MSMEs in Lebakwangi Village. PaKMas: Journal of Community Service, 4(2), 531–538. https://doi.org/10.54259/pakmas.v4i2.3237
  5. Hidajat, S., Amaliyah, F. D., Arindi, A. P., Kamilah, Q. M., Suprapto, S. A. A., Suryanto, A. F., Anggita, N., Tarigan, F. Y. B., & Dewi, G. C. M. (n.d.). Development: MSMEs digitalization assistance for MSMEs in Domas Village using Google Maps application. Journal of Community Empowerment, 3(1).
  6. Iskandar, I. (2025). Google My Business (GMB) optimization strategy to increase the digital competitiveness of MSMEs in Kampung Baru Subdistrict, Medan City. Scientific Journal of Reflection: Economic, Accounting, Management and Business, 8(1).
  7. Mahmud, I., & Septianna, E. W. (2024). Google My Business creation training for Nyihah Shop owners, PMW (Student Entrepreneurship Program) recipients. Indonesian Digital Literacy Service Journal, 3(2), 48–59. https://doi.org/10.57119/abdimas.v3i2.121
  8. Puspitasari, M. (2024). Introduction of Google My Business to improve local product marketing in the digital era in Pinggirsari Village. Toewijding: Journal of Community Service. Retrieved from https://rjuwm.id/index.php/toewijding
  9. Nur, M., Putra, D., Sakti, B., & Dakwah, M. M. (2023). The effectiveness of the Google My Business (GMB) platform in expanding marketing reach for micro, small, and medium enterprises (MSMEs) in the Mataram Hands-Up Business Community (TDA). Sunan Doe Journal. https://doi.org/10.58330/ese.v1i9.372
  10. Rahayu, Y., Riyanto, A., Prayudi, D., Sri, R., Putri, M., & Fitriyani, R. (n.d.). Digital marketing education as an effort to empower MSMEs to build strong brands in the local ecosystem. Journal of Informatics & Computer Technology Community Service (JATIK), 2. Retrieved from http://jurnal.bsi.ac.id/index.php/jatik
  11. Rimadias, S., Soetadi, M. A., Jonathan, J., Wellianto, K., Muhammad, A., Novaristo, N., Chow, C., & Natasya, N. (2024). Promotional strategy to increase the competitiveness of Kedai Gading Serpong MSMEs. Journal of Public Service, 1(4), 70–81. https://doi.org/10.62951/jpm.v1i4.915
  12. Tanjung, S. M., Abdillah, M. O., Rayhannur, M. J., Melsya, L., Lubis, F. R. A., & Usiono. (2023). Utilization of Google My Business as a promotional tool for MSMEs in tempe production in Paya Gambar Village. Indonesian National Service Journal (JPN), 4(3), 549–556. https://doi.org/10.35870/jpni.v4i3.443
  13. Ardan, T. S., Destriani, M., & Akbar, B. A. (2025). Utilization of digital platforms to increase the competitiveness of palm broom MSMEs in Cikawung Village, Subang. Community Empowerment Journal.
  14. Husain, T. K. (2022). Implementation of Google My Business as a digital marketing media. Community Service Journal. Retrieved from https://d1wqtxts1xzle7.cloudfront.net/84345884/pdf-libre.pdf
  15. Sholihin, U. (2024). Increasing the market competitiveness of MSMEs through digital transformation. Digital Business: Journal of Management Science and E-Commerce Publication, 3(2), 100–114. https://doi.org/10.30640/digital.v3i2.2512
  16. Wijaya, C., Laksamana, P., Saripudin, S., & Suharyanto, S. (n.d.). E-commerce innovation strategy of Sabila Florist MSMEs. Jurnal Pengabdian Kepada Masyarakat Nasional (JPKMN), 6(3), 2025–3564. https://doi.org/10.55338/jpkmn.v6i3.6520
  17. Zafitry, H., Triyani, N. E., Aziz, M. I., Hildayanti, S. K., Pebriani, R. A., & Kospa, H. S. D. (2024). Implementation of digital marketing as an effort to improve papaya chips MSMEs in Lubuk Enau Village. ABDINUS Journal: Journal of Indonesian Service, 8(3), 885–891. https://doi.org/10.29407/ja.v8i3.21158

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.