Article Sidebar

Download
Download Article

Main Article Content

Abstract

The rate of drug abuse in Indonesia continues to increase every year, and Tangerang City, Indonesia, is one of the areas experiencing a rise in drug-related cases annually. Therefore, through the Drug-Free Village Program, BNN Tangerang City strives to reduce the level of drug abuse in the area. This study aims to explain the communication strategy used by the Prevention and Community Empowerment Team of BNN Tangerang City in the Drug-Free Village Program. The theories used in this research are the Elaboration Likelihood Model (ELM) and communication planning. This study employs a descriptive qualitative method, with the research subject being the Prevention and Community Empowerment Team of BNN Tangerang City. The findings of this study conclude that the communication strategy used by the Prevention and Community Empowerment Team of BNN Tangerang City consists of ten stages of communication planning, starting with gathering data related to the program, determining program objectives, defining strategies, segmenting the audience, selecting channels, structuring messages, conducting management planning, organizing training, implementing the program, and finally, evaluating the program. According to the Prevention and Community Empowerment Team of BNN Tangerang City, implementing the Drug-Free Village Program has been quite effective in increasing community participation in preventing drug abuse. This is evidenced by the continued operation of P4GN activities in villages that have been designated as drug-free villages, even after the program has officially ended. However, improvements in strategy evaluation and development must continue to be made to create a more effective communication strategy.

Keywords

Communication Strategy Prevention Community Empowerment Drug-Free Village

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Riswandi, R. W., Yuniani, H., & Lancia, F. (2025). Communication Strategy of The Prevention And Community Empowerment Team of BNN Tangerang City in The Drug-Free Village Program. Golden Ratio of Data in Summary, 5(2), 59–78. https://doi.org/10.52970/grdis.v5i2.1179
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

References

  1. Abidin, Y. Z. (2015). Metode penelitian komunikasi: Penelitian kuantitatif teori & aplikasi. Pustaka Setia.
  2. Afrizal, M. A. (2016). Metode penelitian kualitatif. Rajawali Pers.
  3. Aprianto, S., Pase, A. T., & Hafifah, T. (2019). Communication strategy of the National Narcotics Agency (BNN) in overcoming drug users in Bengkulu City. Jurnal Hukum Nusantara, 2(1), 6–10.
  4. Badan Narkotika Nasional. (2022). Laporan tahunan program pencegahan dan pemberantasan narkoba.
  5. Badan Narkotika Nasional. (2023a). Program Kelurahan Bersih Narkoba (KBN).
  6. Badan Narkotika Nasional. (2023b). Program pencegahan dan pemberdayaan masyarakat.
  7. Badan Pusat Statistik Kota Tangerang. (2018). Jumlah kelurahan, rukun warga, dan rukun tetangga di Kota Tangerang. BPS. https://tangerangkota.bps.go.id/linkTableDinamis/view/id/15
  8. Cangara, H. (2017). Pendidikan ilmu komunikasi: Sekarang dan tantangan masa depan. Prenada Media.
  9. Cahayadi, M. L., Fatimah, J. M., & Aziz, S. (2018). Kebijakan segmentasi khalayak program siaran talkshow lembaga penyiaran swasta televisi di Kota Makassar. Jurnal Komunikasi KAREBA, 7(1).
  10. Fairuz, M. R., & Amri, A. (2019). Strategi komunikasi pelayanan dalam meningkatkan pasien rawat inap pada Rumah Sakit Ibnu Sina Indrapuri Aceh Besar. Jurnal Ilmiah Mahasiswa Fakultas Ilmu Sosial & Ilmu Politik, 4(2).
  11. Freire, P. (1970). The adult literacy process is a cultural action for freedom. Harvard Educational Review, 40(2), 205–225.
  12. Griffin, M. (2014). Visual communication research and war. In J. K. Lauritzen (Ed.), Routledge handbook of research methods in military studies (pp. 142–152). Routledge.
  13. Handes, H. (2019). Creative planning dan strategi pengembangan pesan komunikasi pemasaran. Al-Hikmah, 13(1). https://doi.org/10.24260/al-hikmah.v13i1.1297
  14. Indonesia, P. P. R. (2019). Rencana aksi nasional pemberantasan penyalahgunaan dan peredaran gelap narkotika dan prekursor narkotika [Peraturan Presiden No. 25 Tahun 2019].
  15. Kementerian Kesehatan Republik Indonesia. (2022). Panduan pencegahan dan penanggulangan narkoba di masyarakat. Kemenkes RI.
  16. Kementerian Sosial Republik Indonesia. (2021). Panduan pelaksanaan program desa bersinar dan kelurahan bersih narkoba. Kementerian Sosial.
  17. Laporan Tahunan BNN. (2023). Pencapaian program pemberantasan narkoba di Indonesia.
  18. Lemert, E. M. (1951). Social pathology: A systematic approach to the theory of sociopathic behavior. McGraw-Hill.
  19. Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2014). Theories of human communication (12th ed.). Waveland Press.
  20. Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of human communication. Waveland Press, Incorporated.
  21. Masruuroh, L. (2020). Komunikasi persuasif dalam dakwah konteks Indonesia. Scopindo Media Pustaka.
  22. Neuman, W. L. (2014). Social research methods: Qualitative and quantitative approaches (7th ed.). Pearson Education.
  23. Nurlaelah, N., Harakan, A., & Mone, A. (2019). Strategi Badan Narkotika Nasional (BNN) dalam mencegah peredaran narkotika di Kota Makassar. Gorontalo Journal of Government and Political Studies, 2(1), 24–31.
  24. Olivia, C. H. (2013). Strategi komunikasi Badan Narkotika Nasional (BNN) dalam mengurangi jumlah pengguna narkoba di Kota Samarinda. Journal Komunikasi, 1(1), 428–441.
  25. Peraturan Kepala BNN No. 13 Tahun 2019 Tentang Program Pencegahan Penyalahgunaan Narkoba. (2019).
  26. Peraturan Presiden Republik Indonesia. (2019). Rencana aksi nasional pemberantasan penyalahgunaan dan peredaran gelap narkotika dan prekursor narkotika [Peraturan Presiden No. 25 Tahun 2019].
  27. Purba, B. (2020). Model perencanaan komunikasi. UNDHAR Press.
  28. Pusat Penelitian dan Pengembangan BNN. (2021). Kajian dampak program Kelurahan Bersih Narkoba di Indonesia. BNN.
  29. Randa, R. B. (2019). Strategi komunikasi Badan Narkotika Nasional Provinsi Sulsel dalam menyosialisasikan dampak narkoba terhadap pelajar di Kota Makassar. KAREBA: Jurnal Ilmu Komunikasi, 8(1), 75–88.
  30. Siregar, Y. K., & Djuwita, A. (2020). Strategi komunikasi BNN (Badan Narkotika Nasional) Jawa Barat dalam pencegahan penyalahgunaan narkotika di kalangan mahasiswa Kota Bandung. Proceedings of Management, 7(1).
  31. Soemirat, S., & Suryana, A. (2017). Komunikasi persuasif (2nd ed.). Universitas Terbuka.
  32. Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
  33. Undang-Undang Nomor 35 Tahun 2009 tentang Narkotika. (2009).
  34. Xu, F., & Warkentin, M. (2020). Integrating the elaboration likelihood model and herd theory in information security message persuasiveness. Computers & Security, 98, 102009. https://doi.org/10.1016/j.cose.2020.102009

Similar Articles

1 2 3 4 5 6 7 8 9 10 > >> 

You may also start an advanced similarity search for this article.