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Abstract
PT. BRI Tbk. is implementing the Corporate Social Responsibility (CSR) program under the theme BRI Peduli "YOK KITA GAS." The Waste Management Movement, which serves as the Environmental Social Responsibility Program (PTSL) umbrella, aims to address waste issues and promote environmental conservation in Kebonsari, Jambangan District, Surabaya, East Java. In Surabaya, the community generates approximately 1,800 tons of waste daily. This figure is derived from the assumption that each person produces an average of 0.6 kg of waste per day. With a population of around 3 million, the total waste production reaches 1,800 tons. The implementation of the BRI Peduli "YOK KITA GAS" CSR program coincides with National Waste Awareness Day (HPSN), observed on February 21, 2025, under the theme "Collaboration for a Clean Indonesia." This study employs a qualitative methodology with a case study approach. In Surabaya, East Java, the program has collected 73 sacks of waste, reducing organic waste by 20 kg and inorganic waste by 99.4 kg. Additionally, the initiative can potentially reduce carbon emissions by 112.1 kg CO₂e and methane gas emissions by 98.6 kg CH₄e.
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References
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References
Arifin, M. H. (2024). Produksi sampah di Surabaya mencapai 1.800 ton per hari, bisa berkurang karena masyarakat masif memilah. Suara Surabaya. Retrieved February 25, 2025, from https://www.suarasurabaya.net/kelanakota/2024/produksi-sampah-di-surabaya-mencapai-1-800-ton-per-hari-bisa-berkurang-karena-masyarakat-masif-memilah/
Badan Pemeriksa Keuangan Republik Indonesia (BPK). (2008). Undang-Undang (UU) No. 18 Tahun 2008 tentang Pengelolaan Sampah. Retrieved February 26, 2025, from https://peraturan.bpk.go.id/Details/39067/uu-no-18-tahun-2008
Badan Riset dan Inovasi Nasional (BRIN). (2024). 11,3 juta ton sampah di Indonesia tidak terkelola dengan baik. Retrieved February 25, 2025, from https://brin.go.id/drid/posts/kabar/
Bank Rakyat Indonesia (BRI). (2022). Corporate Social Responsibility. Retrieved January 28, 2022, from https://bri.co.id/en/csr
Bank Rakyat Indonesia (BRI). (2025). Hari Peduli Sampah Nasional 2025: BRI Peduli edukasi masyarakat untuk jaga lingkungan melalui pengelolaan sampah. Retrieved February 26, 2025, from https://www.bri.co.id/detail-news?title=hari-peduli-sampah-nasional-2025-bri-peduli-yok-kita-gas-edukasi-masyarakat-untuk-jaga-lingkungan-melalui-pengelolaan-sampah
Bank Rakyat Indonesia (BRI). (2025). Tentang BRI Peduli. Retrieved February 26, 2026, from https://bri.co.id/tjsl
Djaelani, A. R. (2013). Teknik pengumpulan data dalam penelitian kualitatif. Jurnal Penelitian, XX.
Fikria, S. (2025, February 25). BRI Peduli: Edukasi masyarakat soal pengelolaan sampah di Hari Peduli Sampah Nasional. Jawa Pos Radar Solo. Retrieved from https://radarsolo.jawapos.com/ekonomi/845678046/bri-peduli-yok-kita-gas-edukasi-masyarakat-soal-pengelolaan-sampah-ini-dampak-nyata-di-hari-peduli-sampah-nasional?page=3
Kahfi, A. (2017). Tinjauan terhadap pengelolaan sampah. Jurisprudentie, 4(1), 12. https://doi.org/10.24252
Kriyantono, R. (2006). Teknik riset komunikasi. Jakarta: Raja Grafindo Persada.
Moleong, L. J. (2002). Metode penelitian kualitatif. Bandung: Remaja Rosdakarya.
Nasional MLHKBPLHRI. (2025). Surat Edaran HPSN 2025. Menteri Lingkungan Hidup/Kepala Badan Pengendalian Lingkungan Hidup Republik Indonesia. Retrieved February 25, 2025, from https://sipsn.menlhk.go.id/download/HPSN2025/SE%20HPSN%202025.pdf
Rahman, M. (2012). Prinsip-prinsip dalam ISO 26000:2010 Guidance on Social Responsibility. Bogor: IPB.
Regulasip. (2018). Undang-Undang Republik Indonesia Nomor 18 Tahun 2008 tentang Pengelolaan Sampah. Retrieved February 25, 2025, from https://www.regulasip.id/book/1254/read
Rifda Utami, S. A. (2024). Implementasi corporate social responsibility dalam mendaur ulang plastik dan pemberdayaan perempuan di Jakarta. EASTA Journal of Innovation and Community Services, 2, 74–100.
Ruslan, R. (2011). Metodologi penelitian public relations dan komunikasi (Cet. ke-5). Jakarta: Rajawali Pers.
Siagian, H. F. A. S. (2022). Pengelolaan sampah di Indonesia. Direktorat Jenderal Kekayaan Negara. Retrieved February 26, 2025, from https://www.djkn.kemenkeu.go.id/kpknl-lahat/baca-artikel/14891/Pengelolaan-Sampah-di-Indonesia.html
Situmeang, I. V. O. (2016). Corporate Social Responsibility: Dipandang dari perspektif komunikasi organisasi (1st ed.). Yogyakarta: Ekuilibria.
Wildawati, D. (2020). Faktor yang berhubungan dengan pengelolaan sampah rumah tangga berbasis masyarakat di kawasan Bank Sampah Hanasty Kota Solok. Care Journal, 4(3), 149. https://doi.org/10.32883/hcj.v4i3.503
World Business Council for Sustainable Development (WBCSD). (2002). Corporate Social Responsibility: The WBCSD's journey. Geneva: WBCSD.