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Abstract
Companies in the livestock sector face great challenges in increasing consumer repurchase interest, especially in the midst of increasingly fierce competition. This study aims to analyse the effect of product quality on consumer repurchase intention at PT Bima Sakti Tigaroot, a company engaged in the sale of Garut sheep. This type of research is quantitative with descriptive and associative approaches. The study population consisted of 55 regular customers of the company, and the sampling technique used was a census, where the entire population was sampled. The research was conducted at PT Bima Sakti Tigaroot, with a research duration of several months. The results showed that product quality has a significant influence on consumer repurchase intention. The better the product quality, the more likely consumers are to repurchase. The implication of this research is the importance of companies to focus on improving product quality, especially the physical and health aspects of sheep, in order to increase customer loyalty and higher sales volume.
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References
- Az-Zahra, P., & Sukmalengkawati, A. (2022). The Effect of Digital Marketing on Consumer Purchase Interest. Scientific Journal of Management, Economics, & Accounting (MEA), 6(3), 2008-2018. https://doi.org/10.31955/mea.v6i3.2573
- Aulia, I. Implementation of E-Commerce and Its Effect on Competitive Advantage Case Study on Mahkota Java Coffee Garut By: Dadang Syafarudin.
- Hidayat, T., Rusdian, S., & Febryan, R.. (2024). The Impact of Service Quality on Purchasing Decisions at Indomaret Garut in the Era of Retail Modernisation. Coopetition: Scientific Journal of Management, 15(2), 377-388. https://doi.org/10.32670/coopetition.v15i2.4491
- Jajang Sugiat, S. E. (2020). Marketing Strategy in Higher Education: A Research Approach. AA RIZKY.
- Muharam, H., Nuroni, A. M., & Swarastika, S. H. (2022). Product Quality and Location on Purchasing Decisions at Ramen Gorilla Garut. Journal of Economic Discourse, 22(1), 59-67. ttps://doi.org/10.52434/jwe.v22i1.2539
- Mulia, H. (2020). The Effect of Advertising and Product Quality on Purchasing Decisions Case Study at CV Cemilan Kunik Garut. Eqien - Journal of Economics and Business, 7(2), 29 - 37. https://doi.org/10.34308/eqien.v7i2.135
- Rusdian, S., Sugiat, J., & Tojiri, Y.. (2024). Understanding Consumer Behaviour in Marketing Management: A Descriptive Study and Review of Literature. Golden Ratio of Marketing and Applied Psychology of Business, 4(2), 76 - 87. https://doi.org/10.52970/grmapb.v4i2.416
- Sandra, E. A., Nuroni, A. M., & Munawar, S. (2022). Marketing Strategy Analysis of Chicken Monster Shop during the Covid-19 Pandemic. Journal of Knowledge Management, 16(1), 13-24. https://doi.org/10.52434/jkm.v16i1.2130
- Septiady, A., & Nurwulandari, D. (2022). The influence of customer service on customer satisfaction (Case study in Bank BJB Cash Office Yantap Garut). International Journal of Economics (IJEC), 1(2), 388-395.
- Subagyo, A., Ip, S., Kristian, I., Ip, S., & Kom, S. (2023). Qualitative Research Methods. CV. Aksara Global Akademia..
- Sugiat, J., & Rokhilawati, Y. (2023). Strategic Management in the Digital Age: Business Transformation through Technology and Innovation.
- Sugiyono. (2022). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta
- Sukma, meaning. (2023). The Effect of Promotion Through Social Media and Service Quality on Interest in Visiting. PRISMAKOM, 21(1), 48-58. Retrieved from http://jurnal.stieyasaanggana.ac.id/index.php/yasaanggana/article/view/98
- Swarastika, S. H., Nuroni, A. M., & Muharam, H. (2022). The Effect of Product Quality and Location on Purchasing Decisions at Ramen Gorilla Wanaraja Branch. Journal of Knowledge Management, 16(2), 85-92. https://doi.org/10.52434/jkm.v16i2.3137
- Syafarudin, D. (2024). Analysis of the Effect of Using Social Media Marketing Through Instagram on Purchasing Decisions, Case Studies in the S1 Management Study Programme of the Yasa Anggana Garut College of Economics. Eqien - Journal of Economics and Business, 13(01), 77-91. https://doi.org/10.34308/eqien.v13i01.1723
- Syafarudin, D. (2022). Introduction to Marketing Management. Manggi Makmur Tanjung Lestari.
- Syafarudin, D., & Sugiat, J. (2019). Investment Performance Evaluation Study of Garut Regency. Eqien - Journal of Economics and Business, 6(2), 110 - 118. https://doi.org/10.34308/eqien.v6i2.100
- Taopik Hidayat, Suca Rusdian, & Ima Apriliani. (2022). The Effect of Brand Trust on Brand Loyalty of Dodol Bestory Study of PD. Bestari Diamond Garut. International Journal of Economics (IJEC), 1(2), 291-296. https://doi.org/10.55299/ijec.v1i2.231
- Tjiptono, F. (2016). Consumer Behaviour and Marketing. Andi Offset.
- Tojiri, Y., Rusdian, S., & Sugiat, J. (2024). The Influence of Pricing and Promotion on Satisfaction Through Purchasing Decisions as A Study Intervening Variable at PT Hotel Kampung Sampireun. MIX: Scientific Journal of Management, 14(3), 749-771. doi: http://dx.doi.org/10.22441/jurnal_mix.2024.v14i3.010
- Tojiri, Y., & Rusdian, S. (2023). The Effect of Customer Value and Customer Trust on Customer Loyalty Study on Garut Tour & Travel Gift Services. Mirai Management Journal, 8(1), 251-264. https://doi.org/10.37531/mirai.v8i1.4095
- Yusuf Tojiri, & Sugiat, J. (2024). The influence of customer experience on repurchase intention at tekun.id beverage outlets. International Journal on Social Science, Economics and Art, 13(4), 288-292. https://doi.org/10.35335/ijosea.v13i4.422
References
Az-Zahra, P., & Sukmalengkawati, A. (2022). The Effect of Digital Marketing on Consumer Purchase Interest. Scientific Journal of Management, Economics, & Accounting (MEA), 6(3), 2008-2018. https://doi.org/10.31955/mea.v6i3.2573
Aulia, I. Implementation of E-Commerce and Its Effect on Competitive Advantage Case Study on Mahkota Java Coffee Garut By: Dadang Syafarudin.
Hidayat, T., Rusdian, S., & Febryan, R.. (2024). The Impact of Service Quality on Purchasing Decisions at Indomaret Garut in the Era of Retail Modernisation. Coopetition: Scientific Journal of Management, 15(2), 377-388. https://doi.org/10.32670/coopetition.v15i2.4491
Jajang Sugiat, S. E. (2020). Marketing Strategy in Higher Education: A Research Approach. AA RIZKY.
Muharam, H., Nuroni, A. M., & Swarastika, S. H. (2022). Product Quality and Location on Purchasing Decisions at Ramen Gorilla Garut. Journal of Economic Discourse, 22(1), 59-67. ttps://doi.org/10.52434/jwe.v22i1.2539
Mulia, H. (2020). The Effect of Advertising and Product Quality on Purchasing Decisions Case Study at CV Cemilan Kunik Garut. Eqien - Journal of Economics and Business, 7(2), 29 - 37. https://doi.org/10.34308/eqien.v7i2.135
Rusdian, S., Sugiat, J., & Tojiri, Y.. (2024). Understanding Consumer Behaviour in Marketing Management: A Descriptive Study and Review of Literature. Golden Ratio of Marketing and Applied Psychology of Business, 4(2), 76 - 87. https://doi.org/10.52970/grmapb.v4i2.416
Sandra, E. A., Nuroni, A. M., & Munawar, S. (2022). Marketing Strategy Analysis of Chicken Monster Shop during the Covid-19 Pandemic. Journal of Knowledge Management, 16(1), 13-24. https://doi.org/10.52434/jkm.v16i1.2130
Septiady, A., & Nurwulandari, D. (2022). The influence of customer service on customer satisfaction (Case study in Bank BJB Cash Office Yantap Garut). International Journal of Economics (IJEC), 1(2), 388-395.
Subagyo, A., Ip, S., Kristian, I., Ip, S., & Kom, S. (2023). Qualitative Research Methods. CV. Aksara Global Akademia..
Sugiat, J., & Rokhilawati, Y. (2023). Strategic Management in the Digital Age: Business Transformation through Technology and Innovation.
Sugiyono. (2022). Quantitative, Qualitative, and R&D Research Methods. Bandung: Alfabeta
Sukma, meaning. (2023). The Effect of Promotion Through Social Media and Service Quality on Interest in Visiting. PRISMAKOM, 21(1), 48-58. Retrieved from http://jurnal.stieyasaanggana.ac.id/index.php/yasaanggana/article/view/98
Swarastika, S. H., Nuroni, A. M., & Muharam, H. (2022). The Effect of Product Quality and Location on Purchasing Decisions at Ramen Gorilla Wanaraja Branch. Journal of Knowledge Management, 16(2), 85-92. https://doi.org/10.52434/jkm.v16i2.3137
Syafarudin, D. (2024). Analysis of the Effect of Using Social Media Marketing Through Instagram on Purchasing Decisions, Case Studies in the S1 Management Study Programme of the Yasa Anggana Garut College of Economics. Eqien - Journal of Economics and Business, 13(01), 77-91. https://doi.org/10.34308/eqien.v13i01.1723
Syafarudin, D. (2022). Introduction to Marketing Management. Manggi Makmur Tanjung Lestari.
Syafarudin, D., & Sugiat, J. (2019). Investment Performance Evaluation Study of Garut Regency. Eqien - Journal of Economics and Business, 6(2), 110 - 118. https://doi.org/10.34308/eqien.v6i2.100
Taopik Hidayat, Suca Rusdian, & Ima Apriliani. (2022). The Effect of Brand Trust on Brand Loyalty of Dodol Bestory Study of PD. Bestari Diamond Garut. International Journal of Economics (IJEC), 1(2), 291-296. https://doi.org/10.55299/ijec.v1i2.231
Tjiptono, F. (2016). Consumer Behaviour and Marketing. Andi Offset.
Tojiri, Y., Rusdian, S., & Sugiat, J. (2024). The Influence of Pricing and Promotion on Satisfaction Through Purchasing Decisions as A Study Intervening Variable at PT Hotel Kampung Sampireun. MIX: Scientific Journal of Management, 14(3), 749-771. doi: http://dx.doi.org/10.22441/jurnal_mix.2024.v14i3.010
Tojiri, Y., & Rusdian, S. (2023). The Effect of Customer Value and Customer Trust on Customer Loyalty Study on Garut Tour & Travel Gift Services. Mirai Management Journal, 8(1), 251-264. https://doi.org/10.37531/mirai.v8i1.4095
Yusuf Tojiri, & Sugiat, J. (2024). The influence of customer experience on repurchase intention at tekun.id beverage outlets. International Journal on Social Science, Economics and Art, 13(4), 288-292. https://doi.org/10.35335/ijosea.v13i4.422