Enhancing Legal Awareness among Rural Traders and Consumers through Socialization on Social Commerce
Article Sidebar
Main Article Content
Abstract
Social commerce has grown rapidly and become a major platform for public transactions, including in rural areas. However, limited digital legal literacy exposes rural communities to risks such as fraud, product discrepancies, and misuse of personal data. This community service program aimed to strengthen the legal awareness of micro-business owners and consumers in Gunung Silanu Village, Jeneponto Regency, particularly regarding their rights, obligations, and potential legal risks associated with digital transactions. The program employed interactive legal education, simulations of safe online transaction practices, the distribution of digital legal literacy modules, and the establishment of a village-based digital legal communication forum. The results indicated an improvement in participants’ legal understanding, as reflected in higher post-test scores than pre-test scores. Participants also demonstrated increased awareness and a greater commitment to conducting safer online transactions in compliance with applicable laws. Overall, the program generated educational and preventive benefits and provides a replicable model for digital legal literacy initiatives in other rural communities.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Abbas, I., & Ramadani, R. Balancing State Revenue and Fair Competition in Social Commerce Platforms. Yustisia, 14(2). https://doi.org/10.20961/yustisia.v14i2.93969
Asriati, A. (2024). Legal protection for consumers who use electronic wallets (E-wallets) as a means of payment. Alauddin Law Development Journal, 6(1), 44–51.https://doi.org/10.24252/aldev.v6i1.44560
Asriati, A., Mamonto, MAWW, Ramadani, R., & Suryani, S. (2023). Formulating tourism sector policies: Empowering and improving the economy of business actors. UNES Law Review, 5(4), 3463–3485.https://doi.org/10.31933/unesrev.v5i4.672
Baghdadi, Y. (2013). From e-commerce to social commerce: A framework to guide enabling cloud computing. Journal of Theoretical and Applied Electronic Commerce Research, 8(3), 12–38.https://doi.org/10.4067/S0718-18762013000300003
Baghdadi, Y. (2013). From e-commerce to social commerce: A framework to guide enabling cloud computing. Journal of Theoretical and Applied Electronic Commerce Research, 8(3), 12–38.
Barnett, R.E. (2020). Contracts: Cases and doctrine (6th ed.). Aspen Publishers.
Brodie, R.J., Hollebeek, L.D., Juric, B., & Ilić, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252–271.https://doi.org/10.1177/1094670511415415
Chambers, R. (1994). Participatory rural appraisal (PRA): Analysis of experience. World Development, 22(9), 1253–1268.https://doi.org/10.1016/0305-750X(94)90003-5
Datareportal. (2024). Digital 2024: Indonesia.https://datareportal.com
DetikSulsel. (2024). Jeneponto man loses millions of rupiah after buying a motorbike from a fake account.
Friedman, L. M. (1975). The legal system: A social science perspective. Russell Sage Foundation.
Gefen, D. (2000). E-commerce: The role of familiarity and trust. Omega, 28(6), 725–737.https://doi.org/10.1016/S0305-0483(00)00021-9
Golub, S. (2010). What is legal empowerment? An introduction. International Development Law Organization Working Paper.
Google, Temasek, & Bain & Company. (2023). e-Conomy SEA 2023: Southeast Asia's Digital Decade.https://economysea.withgoogle.com
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246–259.https://doi.org/10.1016/j.elerap.2013.01.003
Huang, Z., & Benyoucef, M. (2013). From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, 12(4), 246–259.https://doi.org/10.1016/j.elerap.2012.12.003
Kelman, H. C. (1958). Compliance, identification, and internalization: Three processes of attitude change. Journal of Conflict Resolution, 2(1), 51–60.https://doi.org/10.1177/002200275800200106
Ministry of Communication and Informatics of the Republic of Indonesia. (2023). Online fraud report 2017–2022.
Kolb, D. A. (1984). Experiential learning: Experience as the source of learning and development. Prentice Hall.
Kurniawan, A. (2019). The influence of legal socialization on increasing public legal awareness. Journal of Law and Social Affairs, 12(2), 115–128.
Laudon, K. C., & Traver, C. G. (2022). E-commerce: Business, technology, society (16th ed.). Pearson Education.
Liang, T. P., & Turban, E. (2011). Introduction to the special issue: Social commerce—A research framework for social commerce. International Journal of Electronic Commerce, 16(2), 5–14.https://doi.org/10.2753/JEC1086-4415160201
Mansyur, SH (2020). Implementation of e-business as a digital marketing system for Gunung Silanu turmeric products from South Sulawesi. Jurnal Masyarakat Negeri Rokania, 1(1), 42–47.https://doi.org/10.56313/jmnr.v1i1.9
Mayer, R.E. (2008). Learning and instruction. Pearson.
Regulation of the Minister of Trade No. 31 of 2023 concerning Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Trading Through Electronic Systems.
Government Regulation Number 80 of 2019 concerning Trade Through Electronic Systems.
Sapitri, RG, & Kurnia, I. (2025). The impact of predatory practices on TikTok on the Indonesian digital market: An analysis of Law Number 5 of 1999. Indonesian Education Journal, 6(1).https://doi.org/10.59141/japendi.v6i1.7093
Sihombing, B. (2021). Protection of consumer personal data in electronic transactions. Journal of Law and Technology, 3(2), 123–138.
Soekanto, S. (1983). Factors influencing law enforcement. Rajawali Press.
Susanto, A. (2018). Electronic contracts in the perspective of Indonesian law. Jurnal Rechtsidee, 5(2), 189–202.https://doi.org/10.21070/jihr.v5i2.1841
Tawil, M., Nurhayati, N., & Tampa, A. (2023). Training on making bio-charcoal stoves and briquettes for the Capir group in Gunung Silanu Village. Altifani Journal of Research and Community Service, 3(5), 644–654.https://doi.org/10.59395/altifani.v3i5.474
Terkini.id. (2024). A man in Gowa scammed hundreds of residents by selling school uniforms.
Law Number 1 of 2024 concerning Electronic Information and Transactions.
Law Number 8 of 1999 concerning Consumer Protection.
Wahyudi, A. (2021). Settling electronic transaction disputes through online dispute resolution. Indonesian Journal of Law and Technology, 4(1), 45–59.https://doi.org/10.52005/ijlt.v4i1.176
Widodo, S., & Sulistiyono, A. (2020). The effectiveness of legal socialization in increasing public legal awareness. Journal of Community Empowerment, 5(1), 78–92.