Golden Ratio of Mapping Idea and Literature Format
Golden Ratio of Mapping Idea and Literature Format with e-ISSN 2776-6381 encourages courageous and bold new ideas, focusing on contribution literature and conceptual mapping framework with multidisiplinary expertise approach. Golden Ratio of Mapping Idea and Literature Format welcomes reviews articles and papers dataset that is based in multidiscipline for easier to find. Increase traffic towards associated research articles and literature, leading to more citations Publication Frequency: Quarterly Issue Per Year. Issue 1: January – March, Issue 2: April – June, Issue 3: July – September, Issue 4: October – December Language: English Prefix DOI:10.52970/grmilf EIC: Darmawan Napitupulu|Scopus|Scholar|Orcid|WoS|RG|Sinta Publisher: CV. Manunggal Halim Jaya Members, Abstract & Indexing: Crossref | RJI | Orcid.org | Scite | Dimension - Digital Service | Google Scholar | ROAD | Garuda | DORA | Scilit | Kudos | Copernicus | SINTA 4
Digitalization for SME: The Impact of the Use of E-Commerce and Fintech on Income Performance
This study aims to describe the impact of e-commerce and fintech use on the background income of snack SMEs. The method used in this study is Qualitative. The object of this research includes the e-commerce and fintech platforms used, while the research subjects consist of MSME owners, financial staff, and marketing staff. The data collection techniques used in this study are observation, interview, documentation, and triangulation techniques. The results of this study show that revenue from conventional methods only accounts for 10% of total revenue, but after switching to using TikTokshop, Shopee, and Lazada as marketing tools, revenue from TikTokshop has increased by 80%, Shopee (20%), and Lazada (5%). This shows that using e-commerce has a higher impact on increasing income. Meanwhile, fintech shows that Dana and ShopeePay contribute around 25%. Compared to cash payments in stores of around 10% with the set strategy, it has a greater impact on increasing the income of SME.
Copyright (c) 2025 Lucia Putri Wulandari, Kafidin Muzakki , Chairil Anwar, Achmad Wicaksono https://creativecommons.org/licenses/by-sa/4.0
The Influence of Price Perception and Service Quality on Customer Satisfaction
Dunia bisnis mengalami persiangan yang semakin ketat dalam menarik minat konsumen. Faktor yang menjadi penentu kepuasan konsumen diantaranya persepsi harga dan kualitas pelayanan. Permasalahan dalam penelitian ini adalah apakah persepsi harga dan kualitas pelayanan berpengaruh terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan. Tujuan penelitian ini untuk mengetahui adanya pengaruh persepsi harga dan kualitas pelayanan terhadap kepuasan pelanggan pada Supermarket Irian Kisaran Kabupaten Asahan secara pasrial dan simultan. Variabel dalam penelitian ini persepsi harga (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (Y). metode prngumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda menggunakan SPSS. Hasil penelitian diperoleh persamaan regresi linear brganda Y = -0.113 + 0.467X1 + 0.235X2 + e. uji parsial (uji t) menunjukkan bahwa persepsi harga berpengaruh signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan. Uji simultan (uji F) menunjukkan bahwa persepsi harga dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan secara simultan.
Copyright (c) 2025 Dian Novita Sari Pane, D. Dailami, Julia Rahmadani, Nurul Aini, Muhammad Rivantino, R. Ramatika, Larasati Andini https://creativecommons.org/licenses/by-sa/4.0
The Impact of PayLater, Cash on Delivery, and Product Return Features on Consumer Buying Interest on Shopee in Asahan Regency
The development of digital technology has driven a significant transformation in consumer shopping behavior, primarily through e-commerce platforms. This study analyzes the influence of Shopee PayLater, Cash on Delivery (COD), and return of goods features on consumer purchasing interest in Asahan Regency. This study uses a quantitative approach with a survey technique. Data were obtained from 100 respondents through an online questionnaire based on a Likert scale and analyzed using multiple linear regression. The results showed that the return of goods feature significantly influences purchasing interest (sig. = 0.000), followed by the PayLater feature (sig. = 0.008). Meanwhile, the COD feature did not show a significant effect (sig. = 0.156). The Adjusted R Square value of 0.536 indicates that the three features can explain 53.6% of the variation in consumer purchasing interest. This finding shows that consumer perceptions of after-sales service and payment flexibility are key factors in purchasing decisions. This study provides strategic implications for e-commerce platform managers, especially Shopee, in developing service features that are more adaptive to the needs and behavior of digital consumers. The study also recommends testing other variables such as product quality, promotions, and customer reviews in further studies.
Copyright (c) 2025 Erwin Cristian Tampubolon, D. Dailami, Siti Nurlela, Nadya Syafitri, Okta Saputra Irawan, Sasa Aprilia Amanda, Widya Ayu Pratiwi https://creativecommons.org/licenses/by-sa/4.0
The Influence of Brand Image and Brand Trust on Purchase Decisions of McDonald's in Surabaya
This research examined the influence of brand image and trust on purchasing decisions at McDonald's in Surabaya. The research method used is quantitative, with data collection techniques through questionnaires from 112 respondents in East Surabaya. The sampling technique used in this research is non-probability sampling in the form of quota random sampling. Data were processed using Smart Partial Least Squares (SmartPLS) software. The test results show a significant influence of brand image on purchasing decisions, while brand trust has an insignificant effect.
Copyright (c) 2025 Muhammad Syafiqus Sauqy, Reiga Ritomiea Ariescy https://creativecommons.org/licenses/by-sa/4.0
The Influence of Green Marketing Strategy on Purchasing Decisions with Brand Image as Mediating Variable
Public awareness of sustainability issues drives changes in consumer behavior, including in choosing environmentally friendly skincare products. This study aims to analyze the influence of green marketing strategies on purchasing decisions and the mediating role of brand image on Emina Natura Pal Series consumers in Purworejo Regency. This study used a quantitative approach with a survey method on 133 respondents selected through purposive sampling. The research instrument was tested for validity and reliability before conducting hierarchical regression analysis. The results showed that green marketing significantly influenced brand image and purchasing decisions. Brand image was also proven to significantly influence purchasing decisions and partially mediate the relationship between green marketing and purchasing decisions. These findings emphasize the importance of building positive brand perceptions through green marketing strategies to encourage sustainable consumer behavior. The practical implication of this study is the importance of beauty industry players integrating sustainability values into their brand strategies. However, this study has limitations regarding regional coverage and the demographic characteristics of respondents. Future research is recommended to use a mixed approach and broader regional coverage.
Copyright (c) 2025 Della Fauzi Utami, Intan Puspitasari , I. Ishak https://creativecommons.org/licenses/by-sa/4.0
Agility and Resilience in Cement Industry Supply Chains: Investigating Their Roles in Enhancing Financial Performance
This study aims to analyze the influence of Supply Chain Management on Financial Performance, with Supply Chain Agility and Resilience as the moderation variables. This study uses a quantitative approach using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method, and involves 200 respondents from cement manufacturing companies in the Bogor area. The analysis showed that only one of the three hypotheses proved significant, namely the direct influence of Supply Chain Management on Financial Performance (significance value p = 0.024). Meanwhile, the Supply Chain Agility variable did not significantly moderate the relationship between Supply Chain Management and Financial Performance (p = 0.482), nor did the combination of Supply Chain Agility and Resilience (p = 0.345). These findings emphasize the importance of optimizing supply chain management practices to improve a company's financial performance. On the other hand, the effectiveness of the moderation of agility and resilience requires stronger support through technology integration, adaptive information systems, and the development of human resources that are responsive to change, especially in the context of the relatively stable cement industry.
Copyright (c) 2025 Debby Sri Haryanti, Wahyuningsih Santosa, Ratna Darasih, Dorina Widowati https://creativecommons.org/licenses/by-sa/4.0
The Role of Big Data Analysis Capabilities in Mediating the Relationship between Sustainable Supply Chain Management Practices and Company Performance in Manufacturing Companies
This study aims to analyze the influence of sustainable supply chain management practices (SSCMP) on operational and environmental performance, with the mediation of big data analysis capabilities (BDAC) as a mediating variable. The research was conducted using a quantitative approach with a hypothesis testing method through Structural Equation Modeling based on Partial Least Squares (PLS-SEM), using primary data from 200 respondents in manufacturing companies. The results of the study show that PBRPB has a significant effect on the increase in BDAC, which then has a positive impact on operational performance. However, sustainability practices do not directly impact operational performance without the support of data technology. On the other hand, sustainable practices can directly improve environmental performance, even though BDAC does not significantly influence environmental aspects or act as a mediator. Other findings suggest that good operational performance significantly contributes to improving environmental performance. These results emphasize the importance of integrating sustainability strategies and analytics technology to drive operational efficiency while fulfilling environmental responsibility. As such, manufacturing companies need to build sustainable, data-driven supply chain systems to increase competitiveness amid market demands and regulations that increasingly emphasize sustainability.
Copyright (c) 2025 Syafa Alya Camila, Wahyuningsih Santosa , Ratna Darasih, Dorina Widowati https://creativecommons.org/licenses/by-sa/4.0
The Influence of Lifestyle, Price Perception, and Product Quality on Mobile Phone Purchase Decision
This study aims to determine the contribution of lifestyle, price perception, and product quality to purchasing Oppo mobile phones at the Mulia Cell Store, Palopo City, Indonesia. The study population includes all Oppo consumers at the store, with a sample of 30 respondents selected using purposive sampling techniques. This study uses a quantitative approach, with data collection techniques through observation, questionnaire distribution, and documentation. Data analysis was carried out using SPSS version 26. The results of the study indicate that, (1) lifestyle has a positive and significant effect on purchasing decisions, (2) product quality does not have a significant effect, (3) price perception has a significant positive effect on purchasing decisions, and (4) simultaneously, the three variables have a joint effect on purchasing decisions. This study provides a practical contribution for business actors, especially Mulia Cell Store owners, in developing marketing strategies adjusted to consumer lifestyles, price perceptions, and product quality to improve purchasing decisions.
Copyright (c) 2025 R. Rahmatia, Suhardi M. Anwar, Ibrahim Halim, Harmita Sari https://creativecommons.org/licenses/by-sa/4.0
The Effect of Product Quality and Price on Purchase Decisions Through Influencer Marketing
This study aims to analyze the influence of product quality and price on purchasing decisions mediated by influencer marketing at the R2 Sport store in Palopo City. The phenomenon shows an increase in promotional activities through social media by involving local influencers, along with the increasing competition in the sports equipment business in the area. However, not all of the increased promotions have been able to increase consumer purchasing decisions directly. This study uses a quantitative approach with a survey method of 100 respondents who are active customers. Data were analyzed using path analysis techniques to test direct and indirect relationships between variables. The study results show that (1) Product quality positively and significantly affects influencer marketing. (2) Price has a positive and significant effect on influencer marketing. (3) Product quality positively and significantly affects Purchasing decisions. (4) Price has a positive and significant effect on purchasing decisions. (5) Influencer marketing positively and significantly affects Purchasing decisions. (6) By using influencer marketing as an intervening variable at the R2 Sport Palopo Store, product quality and price positively and significantly affect Purchasing decisions.
Copyright (c) 2025 Fikram G, Muammar Khaddapi, Muh. Yusuf Qamaruddin https://creativecommons.org/licenses/by-sa/4.0
The Relationship Between Nutritional Status and Age at Menarche in Adolescent Girls: A Literature Review
Menarche or first menstruation is an important indicator in the reproductive development of teenage girls. The age of menarche can be influenced by various factors, one of which is nutritional status. The unbalanced nutritional status, both deficiencies or excesses, can cause menarche to occur earlier or later, which will ultimately have an impact on the physical and psychological health of teenagers. This study aims to determine and conclude the results of various scientific articles regarding the relationship between nutritional status and age of menarche in teenage girls. This study uses a literature review method by analyzing ten articles from the Google Scholar database, which has been accredited by the SINTA (Science and Technology Index) 1-4. The inclusion criteria included articles published in the period 2015-2025, in Indonesian, with the subject being teenage girls who have experienced menarche and are in good health. The results of the analysis showed that the average age of menarche in teenage girls was around 11 - 12 years. Most teenage girls who experienced menarche have good nutritional status (51%). Of the ten articles reviewed, eight showed a significant relationship between nutritional status and age of menarche. Based on the ten articles, it can be concluded that there is a significant relationship between nutritional status and age of menarche in teenage girls. Increased or decreased nutritional status can accelerate or delay the time of menarche. Therefore, monitoring the nutritional status of teenagers is very important to support optimal reproductive health.
Copyright (c) 2025 Tri Ratnasari, EIida Soviana https://creativecommons.org/licenses/by-sa/4.0
The Influence of Response Speed and Information Quality on the Effectiveness of SME Sales Through Facebook
This study aims to study the effect of response speed and quality of information provided in the customer service system via Facebook on the effectiveness of Mama Donuts' SME sales. Data were collected through surveys and analysis using statistical methods to test the effect of each variable both partially and simultaneously. From the analysis conducted, it was found that both response speed and information quality have a positive and significant impact on sales effectiveness. Partially, it was found that with a faster response time, better information to help answer questions significantly increased sales effectiveness with a significant value (sig) of less than 0.05. Simultaneously, both variables have a strong influence with a correlation coefficient value of 0.906 and an R2 of 81.6%. This means that these variables can explain most of the variability in the effectiveness of Mama Donuts' SME sales. These results strengthen the argument that faster responses and better information quality positively impact Facebook sales effectiveness, thus providing a sales performance strategy for SMEs.
Copyright (c) 2025 Indah Ramadhani, D. Dailami, Ulva Widiya, Irma Yunita, Ridha Nurhuda, M. Mutia https://creativecommons.org/licenses/by-sa/4.0
Implementation of the Digital Membership System on Customer Loyalty
This study aims to analyze the implementation of a digital membership system at Sultan Kisaran Barbershop and its impact on customer loyalty. The digital membership system implemented using the WhatsApp Business platform is integrated with the cashier system, allowing customers to monitor point accumulation in real-time and get various attractive incentives. The research method uses a qualitative descriptive approach with data collection through observation, interviews, and transaction documentation. The study's results indicate that implementing a digital system increases the frequency of customer visits, strengthens retention, and triggers referral activities that contribute to the expansion of the customer network. The selection of simple technology that suits local conditions has proven effective in minimizing adaptation barriers, while customer emotional engagement is further strengthened through service personalization. Despite challenges in digital literacy and human resource readiness, training and mentoring efforts have overcome these obstacles. Thematic analysis revealed that the digital membership system provides significant added value in terms of behavior, value perception, and customer emotional attachment, thus supporting a sustainable increase in loyalty.
Copyright (c) 2025 Riska Ariyanti, D. Dailami, Heriska Fadhilah Utami, Dinda Sri Rahmadani, Dwi Fadhilla Putri, Adelia Putri Hsb, Nasya Arsyika Candra https://creativecommons.org/licenses/by-sa/4.0
Public Perceptions of Digital Banking Service Quality and the Relationship on Customer Satisfaction in Medan City, Indonesia
This study aims to empirically examine the effect of the quality of digital banking services on customer satisfaction in Medan City. This research employs a quantitative approach, with customer satisfaction as the dependent variable and the dimensions of service quality—namely time efficiency, convenience, high accuracy, security, and reliability—as the independent variables. The sampling method used is non-probability sampling, with the sample size determined using a quota sampling technique. Data were measured using a Likert scale and collected through the distribution of questionnaires. The analysis method used is multiple regression analysis, accompanied by classical assumption testing using SPSS version 26. The results of the analysis show that all independent variables have positive and significant regression coefficients. Therefore, it can be concluded that the independent variables—time efficiency, convenience, high accuracy, security, and reliability—positively influence customer satisfaction, with the convenience variable having the strongest effect among them.
Copyright (c) 2025 Charles Makmur Sianturi, Anthasia Grace br Gultom https://creativecommons.org/licenses/by-sa/4.0
The Role of Emotional Storytelling in Product Promotional Videos on Purchase Intention: A Systematic Literature Review with Emphasis on Skincare Service Products
This study aims to systematically examine the role of emotional storytelling in product promotional videos and its influence on consumers' purchase intention, with a particular emphasis on skincare service products. Emotional storytelling has emerged as a persuasive marketing strategy that leverages affective narratives to foster consumer-brand relationships, build trust, and enhance behavioral responses. Given the increasing prevalence of emotionally driven promotional content across digital platforms, especially within the visually rich skincare industry, this research conducts a structured literature review to synthesize theoretical perspectives and empirical findings. Utilizing a descriptive quantitative approach, this study reviewed 30 peer-reviewed articles published between 2000 and 2024, focusing on emotional narrative structures, psychological mechanisms, and behavioral outcomes. The findings indicate that emotional storytelling positively impacts consumer purchase intention by fostering narrative transportation, emotional contagion, and perceived authenticity. Specifically, narrative coherence, emotional valence, and brand relatability were identified as key drivers of consumer engagement. In the skincare sector, emotionally charged videos that depict transformation, self-care, and identity alignment proved to be especially effective in motivating purchasing behavior. Moreover, platform-specific dynamics such as video format and interactivity were found to moderate storytelling effectiveness. The study contributes to the theoretical development of affective marketing and offers practical guidance for brands aiming to craft emotionally resonant promotional content. It also proposes a conceptual framework for future empirical testing on emotional storytelling and consumer behavior in the context of beauty and self-care services.
Copyright (c) 2025 S. Sujatmiko, M. Mattarima, P. Panus, Abdul Gafar Samalam, Izaac L.D Lawalata https://creativecommons.org/licenses/by-sa/4.0
Co-Creation and Crowdsourced Innovation: A Strategic Approach to Building Consumer Loyalty
In the era of digital transformation and empowered consumers, co-creation and crowdsourced innovation have emerged as strategic approaches to enhance consumer loyalty. This study aims to explore the extent to which consumer participation in co-creation and crowdsourced innovation initiatives influences brand loyalty, particularly within the Indonesian market context. Employing a descriptive quantitative methodology, the research collected data through structured online surveys administered to a diverse sample of consumers who had previously engaged in co-creative or crowdsourced brand activities. The study investigates the prevalence and types of participation, perceived value outcomes, and correlations with loyalty indicators such as trust, satisfaction, emotional attachment, and advocacy. The findings reveal that active involvement in co-creation significantly correlates with increased brand loyalty, particularly among digitally literate and younger consumers. Crowdsourced innovation, when perceived as authentic and impactful, enhances consumer identification with the brand and strengthens advocacy behaviors. Moderating factors such as digital readiness, demographic characteristics, and cultural orientation were found to influence the strength of these relationships. The study also highlights the importance of brand transparency, perceived control, and value congruence in shaping consumer perceptions and behavioral outcomes. These insights offer practical implications for marketers seeking to design participatory strategies that resonate with diverse consumer segments and foster long-term loyalty. Furthermore, the study contributes to theoretical development by integrating Service-Dominant Logic, Customer Engagement Theory, and psychological ownership frameworks into a unified model of participatory consumer-brand relationships.
Copyright (c) 2025 Daduk Merdika Mansur https://creativecommons.org/licenses/by-sa/4.0
E-Supply Chain Management and Customer Satisfaction in Indonesian E-Commerce
This study examines the impact of Electronic Supply Chain Management (e-SCM) implementation on operational performance and customer satisfaction in Indonesian e-commerce companies. As digital commerce continues to grow rapidly, primarily through platforms such as Shopee and Tokopedia, understanding the effectiveness of supply chain digitization becomes increasingly crucial. The study aims to identify which e-SCM factors contribute most significantly to enhancing company performance and meeting evolving consumer expectations. Using a quantitative approach with 252 respondents, factor analysis identified six critical success factors: market adaptation, inventory control, revenue improvement, remote product monitoring, product quality, and technology utilization. The results demonstrate that effective e-SCM implementation significantly improves process efficiency, cost accuracy, service responsiveness, and product availability, all of which are strongly correlated with customer satisfaction. Furthermore, this research highlights the practical implications for e-commerce companies to overcome challenges such as integration complexity and cybersecurity risks. The findings provide a strategic foundation for firms seeking to enhance their digital supply chains and maintain competitiveness in a rapidly evolving market landscape.
Copyright (c) 2025 Haryadi Sarjono, Tubagus Mahira, Boyke Setiawan Soeratin https://creativecommons.org/licenses/by-sa/4.0
The Impact of Digital Marketing, Price, Interior Design, and Taste on Repeat Purchase Decisions at Fadhil Songka Restaurant
Various factors influence consumer repurchase decisions in the culinary sector, but few studies have quantitatively measured their individual contributions. This study aims to examine the influence of digital marketing, price, interior design, and taste on repurchase decisions at Fadhil Songka Restaurant, Palopo City. The approach employed was a quantitative explanatory design, utilizing survey data from 205 randomly selected consumers. The results of the partial regression analysis showed that all four variables had a positive and statistically significant effect on repurchase decisions (p < 0.05). Simultaneously, the research model was statistically significant (F = 34.268, p < 0.001) and explained 39.5% of the variance in repurchase behavior (R² = 0.395). These findings underscore the importance of optimizing digital marketing strategies, establishing competitive prices, and enhancing aspects of the dining experience, including interior design and food quality. Future research is recommended to explore other factors that influence customer loyalty in the culinary industry.
Copyright (c) 2025 Raodah Tuljanna Pakidi, Edi Maszudi, Muhammad Ikbal https://creativecommons.org/licenses/by-sa/4.0
The Influence of Corporate Social Responsibility on Corporate Image (PT Industri Jamu dan Farmasi Sido Muncul Tbk, Bergas Kidul)
This study aims to examine the impact of Corporate Social Responsibility (CSR) on the corporate image of PT Industri Jamu dan Farmasi Sido Muncul Tbk., focusing on social, economic, and environmental dimensions. A positive corporate image is considered a strategic asset, and CSR serves as a key approach to achieve it. Employing a quantitative method, the study surveyed 100 purposively selected respondents from Bergas Kidul, the community surrounding the company, who had directly benefited from its CSR initiatives. Data were collected via questionnaires and analyzed using multiple linear regression. The findings indicate that the social and environmental aspects of CSR have a significant and positive influence on corporate image, whereas the economic aspect shows no significant impact. The study concludes that CSR programs emphasizing social welfare and environmental sustainability effectively enhance the corporate image of PT Industri Jamu dan Farmasi Sido Muncul Tbk within the Bergas Kidul community.
Copyright (c) 2025 Martha Vella Ayu Retno, Suzy Widyasari https://creativecommons.org/licenses/by-sa/4.0
Development Strategy for Millennials Agri-Socio-Preneur in Ciletuh Palabuhanratu Geopark
Social entrepreneurship in agriculture develops in line with the development of social entrepreneurship. The lack of interest among the younger generation in working in agriculture remains a significant challenge to the development of social entrepreneurship in the agricultural sector, particularly in West Java Province. This study aims to develop a strategy for cultivating agricultural social entrepreneurs among millennial generation farmers, based on the primary challenges in developing agricultural social entrepreneurs and the readiness of millennial farmers in West Java, as well as other stakeholders, to apply the concept of social entrepreneurship to agricultural businesses. The research uses qualitative studies to comprehensively capture the problem situation in developing the human resource capacity of millennial generation farmers, especially in rural West Java. The results of the research indicate that two progressive strategies (SO) need to be implemented. Firstly, the millennial farmer community must ensure that assistance programs from both the government and other parties run smoothly and involve as many parties as possible that may be positively affected. The second strategy is that millennial entrepreneurs, through the use of technology, must innovate to enhance the branding and marketing of processed agricultural products, leveraging existing government programs for support.
Copyright (c) 2025 Ana Yuliana Jasuni, Yusuf Iskandar https://creativecommons.org/licenses/by-sa/4.0
The Impact of Price and Service Quality on Consumer Satisfaction Mediated by Influencer Marketing: A Study of MSMEs in Palopo City
This research aims to analyze the influence of price and service quality on consumer satisfaction through the role of influencer marketing as a mediating variable. The focus of this research is on consumers of Warung Bakso Afni Songka, located in Palopo City. This research employs a quantitative approach, utilizing survey methods. The sample size was set at 100 respondents, although the total population size is unknown. The research instrument was prepared in the form of a questionnaire and measured using a Likert scale. The data analysis technique uses SPSS version 26 software. The research results indicate that price and service quality have a direct and significant positive effect on consumer satisfaction. In addition, influencer marketing is proven to play a mediating role that strengthens the relationship between independent variables and consumer satisfaction. All hypotheses proposed in this research are accepted. These findings contribute to the development of marketing strategies for MSMEs, particularly in the use of influencer marketing to enhance consumer attraction and loyalty. Therefore, MSME owners are advised to focus on competitive pricing strategies, enhance service quality, and optimize collaboration with influencers to deliver sustainable customer satisfaction.
Copyright (c) 2025 L. Lisdayanti, Muammar Khaddapi, Andi Nadira https://creativecommons.org/licenses/by-sa/4.0
The Influence of Product Quality, Brand Image, and Packaging on Customer Loyalty of Dove Products in Surabaya City, Indonesia
This study aims to analyze the influence of product quality, brand image, and packaging on customer loyalty to Dove products in Surabaya. The research method used is quantitative with a descriptive approach. Data were collected through the distribution of questionnaires to 105 respondents who had used Dove products. The data analysis technique employed is Partial Least Squares (PLS). The results show that the three independent variables, product quality, brand image, and packaging, simultaneously positively and significantly affect customer loyalty. These findings indicate that to maintain consumer loyalty, Dove needs to consistently ensure product quality, strengthen brand image, and continuously innovate in packaging design and functionality. This research offers strategic recommendations for companies to enhance personal care product market competitiveness.
Copyright (c) 2025 Hafid Akmal Alamsah, Sugeng Purwanto https://creativecommons.org/licenses/by-sa/4.0
The Influence of Service Quality, Price, Facilities, and Security on Customer Satisfaction of TransJakarta Bus Services
Customer satisfaction is a crucial indicator of public transportation service performance. For TransJakarta buses, satisfaction is shaped by service quality, price, facilities, and safety. This study aims to analyze the influence of these four variables on customer satisfaction, examining both partial and simultaneous effects. A quantitative approach was used with explanatory research methods. Data were collected through a Likert scale questionnaire (1–5) distributed to 200 TransJakarta bus users in the DKI Jakarta area. The analysis techniques included validity and reliability tests, classical assumptions, multiple linear regression, t-tests, F-tests, and the coefficient of determination (Adjusted R²). The results indicate that price, facilities, and safety have a significant impact on customer satisfaction, whereas service quality does not exhibit a significant influence. Simultaneously, the four variables significantly influence customer satisfaction with a model contribution of 51.2% to the variability of satisfaction. These findings underscore the importance of implementing competitive fare management policies, enhancing facility quality, and strengthening the security system to maintain and enhance customer loyalty. Practically, this study encourages TransJakarta management to prioritize price, facilities, and safety as strategies for service improvement. Theoretically, the results contribute to transportation service management literature by showing that, in low-cost public transport contexts, price and facilities may exert greater influence on satisfaction than service quality.
Copyright (c) 2025 Lisda Herawati, Liestyaningrum Rahmadhani Wisnu Putri https://creativecommons.org/licenses/by-sa/4.0
Market Segmentation and Targeting Analysis for Online Food Delivery in Jabodetabek, Indonesia
This study examines market segmentation and targeting strategies for online food delivery applications in Jabodetabek. It employs primary data collected through online questionnaires from 150 active users of food delivery apps, aged 17 and above, who used the services at least three times in the past month. The research utilizes a descriptive approach with hierarchical and K-means cluster analysis to segment users based on demographic and psychographic characteristics, focusing on the 7P marketing mix attributes. The results reveal two distinct market segments, with the first segment, characterized by a high preference for convenience and accessibility, identified as the most promising target due to its higher mean score (3.98) for using apps when time-constrained or hungry. This segment values practical features like real-time order tracking and diverse menu options. The findings indicate that users prioritize ease of use, promotional offers, and professional courier services, with less sensitivity to price when service quality is satisfactory. The study highlights the importance of understanding consumer preferences for tailored marketing strategies in the competitive food delivery industry.
Copyright (c) 2025 Naila Aulia, Nafila Nuraini Akhmad, Kahti Ramadhia, Fatik Rahayu https://creativecommons.org/licenses/by-sa/4.0
The Performance and Sound of Civil Servant Shoesan: An Ethnographic Note
This study aims to analyze the performance of civil servants (ASN) in public service by emphasizing the influence of local cultural values. The research was conducted in North Maluku Province and the Special Region of Yogyakarta using a qualitative approach with ethnographic phenomenology. Data were collected through participant observation, informal interviews with journalists, social activists, and service users, supported by a literature review and documentation. The findings reveal that although civil servants in both regions share similar educational backgrounds and resources, the quality of public services differs significantly. In Yogyakarta, civil servants provide friendly, transparent, and egalitarian services shaped by Javanese cultural values, emphasizing social awareness and equality. Conversely, civil servants in North Maluku demonstrate more hierarchical and distant services, influenced by dola bololo values and myths of royal lineage. Simple cultural symbols, such as the sound of civil servants' shoes or the structure of traditional houses, reflect the bureaucratic work ethos. These findings highlight that the evaluation of public service performance should not rely solely on quantitative indicators but must also consider cultural dimensions embedded in society.
Copyright (c) 2025 M. Murid https://creativecommons.org/licenses/by-sa/4.0
A Comparative Study of Cocoa Beans in Indonesia, Ghana, Côte d’Ivoire, Ecuador, and Cameroon Using the RCA, RSCA, and MSI Approaches
This study analyzes the competitiveness of cocoa bean exports from Indonesia, Ghana, Côte d’Ivoire, Ecuador, and Cameroon using the Revealed Comparative Advantage (RCA), Revealed Symmetric Comparative Advantage (RSCA), and Market Share Index (MSI) approaches. Secondary data from 2014 to 2023 were collected from FAO, BPS, UN Comtrade, and Trade Map. The results show that Indonesia experienced a decline in cocoa production from 734,795 tons in 2019 to 641,741 tons in 2023, while export volume decreased by more than 70% over the same period. RCA and RSCA indices confirm that Indonesia lost its comparative advantage, with RCA values falling below one and RSCA remaining negative since 2017. In contrast, Côte d’Ivoire and Ghana consistently recorded strong competitiveness, supported by favorable policies and high productivity. Ecuador showed gradual improvement, while Cameroon’s performance fluctuated due to domestic instability. MSI results reveal that Indonesia’s global market share fell from 1.96% in 2014 to only 0.15% in 2023. These findings suggest that Indonesia needs to strengthen its downstream cocoa industry, enhance farm productivity, and improve policy support to regain competitiveness. The study contributes to the literature by providing a multi-country comparison of cocoa competitiveness using three quantitative indices and highlights practical implications for policymakers and industry stakeholders.
Copyright (c) 2025 Denden Dimas Dermawan, Denny Saputera https://creativecommons.org/licenses/by-sa/4.0
Branding Strategy of Batik Sido Asih in Indonesia
This study explores the branding strategy of Batik Sido Asih in Giriloyo Batik Village, Yogyakarta, focusing on how it attracts consumer interest amid competition from mass-produced batik and contemporary fashion trends. Using a qualitative descriptive approach, data were gathered through interviews with the owner, artisans, and customers, participant observation in the gallery and workshop, and documentation of digital promotional materials. Thematic analysis, following Miles and Huberman’s framework, identified key dimensions of branding based on Aaker’s Brand Equity Model: (1) brand awareness, (2) perceived quality, (3) brand associations, and (4) brand loyalty. Findings reveal that Batik Sido Asih builds strong brand awareness through consistent visual identity and active use of Instagram and TikTok. Traditional hand-drawn techniques using natural dyes sustain the perceived quality, which is openly demonstrated to consumers. Cultural storytelling and family heritage strengthen brand associations, while loyalty is fostered through personal interactions, workshops, and cultural tourism experiences. The study highlights how Batik Sido Asih integrates digital channels with traditional values, offering a model for micro-scale cultural enterprises. Theoretically, this research contributes to cultural branding literature in SMEs, while practically, it provides insights for traditional craft entrepreneurs to design authentic and competitive branding strategies in a digital marketplace.
Copyright (c) 2025 Ibnu Khalid Syaukani, Iman Sumarlan https://creativecommons.org/licenses/by-sa/4.0
Capability Approach and Good Governance in Strategies to Increase Community Participation in Spatial Planning, East Kalimantan
This study examines strategies for enhancing public participation in spatial planning in East Kalimantan Province, employing a capability approach and principles of good governance. Public participation still faces various obstacles, including limited knowledge, low spatial literacy, restricted access to public information, and inadequate technical support and participatory incentives, particularly in remote areas. This study employs a qualitative method with a descriptive-exploratory design to examine the internal and external factors influencing public participation and to formulate contextual strategies for enhancing participation. The results indicate that efforts to increase public involvement are insufficient by simply adding formal forums; instead, they must be directed at strengthening citizen capabilities through spatial literacy, community facilitation, inclusive technology utilization, and strengthening local institutions. Although participation policies have been stipulated in various regulations, their implementation has not been optimal and tends to be procedural. Therefore, strategies for increasing participation must be transformative and collaborative, and position the public as active subjects in the spatial planning process. With this approach, public participation can be a key instrument for realizing democratic, inclusive, and socially just spatial planning amidst the dynamics of East Kalimantan's development after the establishment of the National Capital City.
Copyright (c) 2025 Iqro Firmani, Pardamean Daulay, Novianita Rulandri https://creativecommons.org/licenses/by-sa/4.0
Improving Community Welfare Through the Management of Muara Muntai Ulu Village Funds, Muara Muntai District, Kutai Kartanegara Regency
This study aims to analyze the effectiveness of Village Fund management in improving community welfare in Muara Muntai Ulu Village, Muara Muntai District, Kutai Kartanegara Regency. Although Village Funds have been directed to finance various priority sectors, including basic infrastructure development, education, health, and community economic empowerment, their implementation still faces several challenges. This study used a qualitative research method with a descriptive-analytical approach. The results show that, although Village Fund management in Muara Muntai Ulu Village has generally achieved positive outcomes in increasing access to basic services and promoting economic empowerment, significant obstacles remain that hinder the policy's effectiveness. These obstacles include the limited capacity of village officials in planning and reporting, suboptimal community participation, inaccurate beneficiary data, and weak coordination between village institutions. In addition, the suboptimal utilization of Village Funds for productive economic innovation and a weak monitoring system are also challenges. Therefore, institutional capacity building, data system improvements, and mainstreaming of public participation are needed so that Village Funds truly contribute to community welfare comprehensively and sustainably.
Copyright (c) 2025 K. Kuryadi, Pardamean Daulay, Novianita Rulandri https://creativecommons.org/licenses/by-sa/4.0
Examining the Effects of Compensation, Digital Literacy, and Promotion on Employee Performance at BRI Suli Unit
This study examines compensation, digital literacy skills, and promotions in relation to employee performance. This third variable was chosen because it is considered to play an important role in creating a productive and competitive work environment. This research aims to examine compensation, digital literacy skills, and promotion of employee performance at Bank BRI Suli Unit, Luwu Regency, South Sulawesi. The research approach employed is qualitative, utilizing secondary, primary, and tertiary data types. Data collection techniques include interviews, observation, and direct observation. The entire population, consisting of eight informants, was used as the sample. Data is analyzed in depth to identify the quality of employee work. The research results show that the implementation of compensation, digital literacy capabilities, and promotions plays an important and meaningful role in increasing employee productivity, effectiveness, and performance. These third factors support one another in creating optimal performance, which ultimately leads to increased employee satisfaction with their performance. This research recommends that Bank BRI Suli Unit's management continue to develop and support the implementation of these three aspects.
Copyright (c) 2025 Aulia Irfa H, Edi Maszudi, Indah Pratiwi https://creativecommons.org/licenses/by-sa/4.0
The Influence of Service Quality and Product Quality on Customer Retention with Customer Satisfaction as a Mediating Variable
The objective of this study is to examine the impact of service quality and product quality on customer retention, with customer satisfaction serving as a mediating variable, in the context of Basreng (fried meatball) products in PD Mekarsari Garut. A quantitative approach was employed, entailing the distribution of questionnaires to 384 respondents selected through non-probability sampling with the Purposive sampling method. The data analysis was conducted using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). The findings of the study suggest a positive and significant relationship between service quality (X1) and product quality (X2) on customer satisfaction (Z). Furthermore, the study found that customer satisfaction (Z) significantly influences customer retention (Y). Furthermore, service quality (X1) and product quality (X2) exert a direct and indirect influence on customer retention (Y), with customer satisfaction (Z) functioning as a mediating factor. The R-square values of 0.625 for customer satisfaction (Z) and 0.425 for customer retention (Y) suggest that the model possesses adequate predictive capability. These findings underscore the significance of maintaining and enhancing service quality (X1) and product quality (X2) to foster customer satisfaction (Z) and cultivate long-term retention. The practical implications of this study suggest that businesses, particularly Basreng PD Mekarsari, should prioritize enhancing their service and product quality as a strategy to maintain customer retention in a competitive market.
Copyright (c) 2025 Gema Akbar Giri Saputra, Didit Supriyadi, Rahyuniati Setiawan https://creativecommons.org/licenses/by-sa/4.0
Entering the Malaysian Market: PT. Rendang Uni Tutie B2B Strategy
The internationalization of micro, small, and medium enterprises (MSMEs) in the food and beverage sector is becoming increasingly relevant due to regional integration and evolving cross-border consumption patterns. This study analyzes the case of PT. Rendang Uni Tutie, an Indonesian MSME specializing in Minangkabau rendang, and its entry into the Malaysian market through a business-to-business (B2B) approach. Using a mixed-method case study, the research integrates primary data from purposive interviews, observations, and documentation with secondary data from official statistics and trade reports. Strategic assessments were conducted through PESTEL, SWOT, IFAS, EFAS, and strategy matrix frameworks to evaluate both internal and external conditions. The findings reveal that PT. Rendang Uni Tutie possesses substantial internal strengths, including authentic product quality, shelf life of up to two years, premium multilingual packaging, and certification from Halal MUI, BPOM, and HACCP. These strengths support competitiveness in export markets. Externally, Malaysia’s Muslim-majority population, cultural familiarity with rendang, regional trade agreements (AFTA, ATIGA), and strong digital infrastructure provide favorable conditions for expansion. Nevertheless, challenges persist, particularly the absence of JAKIM halal certification, relatively high logistics costs, and limited digital marketing capacity. The SWOT analysis positions the company in Quadrant I, emphasizing the need for aggressive SO strategies, such as leveraging certifications as trust capital, optimizing benefits from trade liberalization, and forming B2B partnerships with local distributors and e-commerce platforms. Overall, this research contributes to the literature on SME internationalization and digital B2B strategies while offering practical recommendations for strengthening the global competitiveness of Indonesian food MSMEs.
Copyright (c) 2025 Fathia Agatha, Rita Komaladewi https://creativecommons.org/licenses/by-sa/4.0
The Role of Influencer Marketing, Online Customer Reviews, and Brand Reputation on Millennial Purchase Decisions for Fashion Products on Tokopedia
This study analyzes the role of influencer marketing, online customer reviews, and brand reputation in shaping millennials’ purchasing decisions for fashion products on Tokopedia. Using a quantitative approach with purposive sampling, 147 millennial respondents who had purchased fashion products on Tokopedia were surveyed. Data were collected through an online questionnaire and analyzed with Structural Equation Modeling (SEM-PLS) using SmartPLS 3.0. Results indicate that all three variables significantly influence purchase decisions, with online customer reviews showing the strongest effect, followed by influencer marketing and brand reputation. The term dominant variable refers to the factor with the highest path coefficient in the SEM analysis. These findings highlight the importance of integrating influencer collaborations, user-generated reviews, and brand reputation management to enhance consumer trust and loyalty in highly competitive e-commerce platforms.
Copyright (c) 2025 Jihan Bella Saputri, Nurul Huda https://creativecommons.org/licenses/by-sa/4.0
The Influence of Brand Equity and Product Innovation on Purchase Intention with Competitive Advantage as a Mediator: A Study on Mie Sedaap Consumers in Garut
This study aims to examine how brand equity and product innovation influence purchase intention, with competitive advantage acting as a mediating variable among Mie Sedaap consumers in Garut Regency. The research employs an explanatory survey with 400 respondents, and the data are analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4 software. The findings reveal that both brand equity and product innovation have a positive and significant impact on purchase intention, both directly and indirectly through competitive advantage. This suggests that gaining a competitive advantage is crucial in enhancing the effects of brand strategy and product innovation on consumer purchasing decisions. The study's results imply that companies should focus on maintaining and improving brand equity, conducting product innovations aligned with market trends, and strengthening differentiation strategies to sustain competitive positions and boost consumer purchasing interest.
Copyright (c) 2025 Ananda Fourinta; Didit Supriyadi, Rahyuniati Setiawan https://creativecommons.org/licenses/by-sa/4.0
The Effects of Transformational Leadership and Individual Motivation on Employee Performance: A Case Study of Maen Kain in the Creative Industry
This study examines how transformational leadership and individual motivation influence employee performance in an MSME such as Maen Kain in Semarang, which relies heavily on employee craftsmanship and creativity, making leadership and motivation critical for organizational success. The motivation behind this research stems from the recognition that strong leaders who can inspire and motivate their teams are critical, especially in the creative industry, where innovation and high productivity are constantly in demand. To gather insights, a quantitative approach was taken, involving a survey of 106 full-time employees at Maen Kain. The data were analyzed using multiple linear regression with SPSS version 25. The key variables examined included transformational leadership and personal motivation as independent factors, with employee performance as the dependent outcome. The results show that transformational leadership does not have a significant direct effect on employee performance (β = –0.056, p > 0.05). In contrast, both intrinsic motivation (β = 0.240, p < 0.01) and extrinsic motivation (β = 0.274, p < 0.05) positively and significantly affect performance. The model explained 13.6% of the variance in performance (Adjusted R² = 0.136). These results suggest that at Maen Kain, internal motivation and employee engagement are more influential in driving performance than leadership style alone. Based on these insights, it is recommended that the company focus on strengthening work systems and encouraging ongoing self-development to boost motivation and sustain high performance.
Copyright (c) 2025 Yeni Zulfa Nafisah, Anwar Mansyur https://creativecommons.org/licenses/by-sa/4.0
Survey on Compass Shoes: The Influence of Social Media Marketing and Product Design on Repurchase Intention with Consumer Satisfaction as Mediator
This study analyzes the influence of Social Media Marketing (SMM) and Product Design on Repurchase Intention with Customer Satisfaction as a mediating variable among Compass shoe users, using a quantitative SEM-PLS approach with 107 respondents. The results indicate that SMM has a significant effect on Repurchase Intention, while Product Design significantly affects Repurchase Intention but not Customer Satisfaction, and Customer Satisfaction does not serve as a strong mediator in the relationship between Product Design and Repurchase Intention. These findings suggest that effective digital marketing strategies through social media are more capable of building loyalty and driving repurchase intention than relying solely on product design, although design remains crucial in shaping consumer perception and attractiveness. The R² value of 0.915 and Q² value of 0.767 confirm the model's excellent predictive power. The practical implication is that local fashion brands like Compass should optimize consumer interaction through social media by leveraging creative content, influencer collaborations, and #localpride narratives to strengthen brand image, while also developing design innovations that balance functional, aesthetic, and comfort aspects to enhance the overall customer experience. This demonstrates that customer satisfaction acts as an important bridge in reinforcing the impact of digital strategies on loyalty, making the integration of social media marketing and market-oriented product design a key factor in increasing repurchase intention and boosting the competitiveness of the local footwear industry.
Copyright (c) 2025 Moch Zulfan Jayadi, Rahyuniati Setiawan, Galih Abdul Fatah Maulani https://creativecommons.org/licenses/by-sa/4.0
Relaunching Strategy and Consumer Repurchase Behavior: Case Study of Ranchmarket Galaxy Surabaya
The rapid growth of specialty retail has encouraged conventional supermarkets to innovate, particularly in enhancing the in-store experience. Ranchmarket Galaxy Surabaya adopted a store relaunching strategy that included changes in layout, product display, visual merchandising, in-store promotions, and staff service. However, its implementation faced challenges such as limited supplier support, insufficient promotional funds, and weak communication of promotional programs. This study explores the effect of store relaunching elements on consumer repurchase behavior using a qualitative case study approach. Data were collected through semi-structured interviews and online questionnaires with 20 consumers who had visited the store after the relaunch. The Stimulus–Organism–Response (S-O-R) framework was applied to analyze how physical and promotional stimuli influence consumer perceptions and trigger behavioral responses. The findings show that appealing visual merchandising, smoother store navigation, effective bundling promotions, and proactive staff service collectively shape positive perceptions, strengthen emotional attachment, and encourage repeat purchases. Nevertheless, the study is limited by its small sample size and single-location focus, which restricts the generalization of results. Future research should involve larger samples and comparative studies across different retail formats.
Copyright (c) 2025 Eduard Koentjoro, Teofilus, Whidya Utami https://creativecommons.org/licenses/by-sa/4.0
The Influence of Social Media on Consumptive Behavior with Lifestyle as a Mediating Variable Among Gen Z in Garut Regency
This study aims to examine the influence of social media on consumptive behavior mediated by lifestyle among Generation Z in Garut Regency. The method used is quantitative with an explanatory design. Data for this study were obtained from questionnaires distributed online to Generation Z in Garut Regency, namely individuals born between 1997 and 2012 who actively use social media. This study used a sample of 110 respondents. Data analysis was performed using Partial Least Squares (PLS) processed through SmartPLS. It was found that social media does not directly influence consumptive behavior. However, social media can significantly influence lifestyle. Similarly, lifestyle can influence consumptive behavior. The relationship between social media and consumption behavior becomes significant when mediated by the lifestyle variable. The novelty of this research lies in the disclosure of the lifestyle mediation mechanism, which clarifies how social media can influence consumption behavior through the formation of a lifestyle that is more influenced by digital trends. The results of this study can be used to design more effective marketing strategies that are in line with the characteristics of Generation Z.
Copyright (c) 2025 Amel Dwi Jayanti, Wati Susilawati, Dani Adiatma https://creativecommons.org/licenses/by-sa/4.0
Analysis of the Impact of Retail Marketing Mix on Purchasing Decisions through Customer Satisfaction
This study aims to analyze the influence of Retail Marketing Mix on Purchasing Decisions through Customer Satisfaction on Berkah Family Retail consumers located in Andir Market. Berkah Family Retail has a strategic role in supporting economic resilience and regional development, so increasing customer satisfaction is a very important aspect. Based on the context, customer satisfaction is seen as one of the main strategic advantages, while Purchasing Decisions are understood as a series of cognitive processes and consumer behavior in considering, choosing, and finally deciding to buy a product or service. The research method uses a quantitative approach with a random sampling technique, involving 107 respondents who are active customers of Berkah Family Retail. The data collection technique was carried out through distributing questionnaires, then analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software version 4.0. The results of the study indicate that Retail Marketing Mix has a direct and significant effect on Purchasing Decisions, and Purchasing Decisions have a significant effect on Customer Satisfaction, with a t-statistic of 6.199 and a p-value of 0.000, which indicates the hypothesis is accepted. Therefore, this research provides theoretical contributions to the development of retail marketing science and practical implications for small business management, particularly in efforts to improve customer experience and satisfaction.
Copyright (c) 2025 Siti Umi Kulsum, Rahyuniati Setiawan , Anggun Oktavia Herlianti https://creativecommons.org/licenses/by-sa/4.0
Consumer Preferences in Choosing Payment Methods on the TikTok Shop and Shopee Platforms
The development of digital technology has changed consumer behavior in choosing payment methods on e-commerce platforms. This study involved 100 respondents who have used the PayLater and Cash on Delivery (COD) payment methods at TikTok Shop and Shopee, to compare consumer preferences for the two payment methods using the Analytical Hierarchy Process (AHP) method. The four main criteria analyzed include convenience, security, ease, and trust, with sub-criteria such as customer protection, transaction security, payment flexibility, and service reliability. The results show that consumers prefer the COD payment method at Shopee compared to other methods on both platforms. This is due to the better security, trust, and ease of transaction factors at Shopee. The urgency of this research stems from the increasing competition among e-commerce platforms and the need to understand consumer preferences when choosing payment methods, thereby providing strategic insights for platform managers to optimize their services. As such, Shopee is still the more dominant platform in meeting consumer needs regarding cash-on-delivery payment methods.
Copyright (c) 2025 Fitria Nurlaila, Eti Kusmiati , Diqy Fakhrun Shiddieq https://creativecommons.org/licenses/by-sa/4.0
What Drives Online Buyers? Insights from Product Quality, Price Perception, and Marketing Communication in Calendar Purchases
This research aims to analyze the influence of product quality, price perception, and marketing communication on purchase decisions for Soyami Stuff calendars in e-commerce, conducted in Indonesia. A quantitative approach was used by distributing questionnaires to 100 respondents, selected using purposive sampling from a population of 4,943 online buyers who had previously purchased calendars from the Soyami Stuff store on e-commerce platforms. The sample size was determined using Slovin's formula with a 10% margin of error. The data were analyzed using multiple linear regression. In this research, the independent variables used are product quality (X1), price perception (X2), and marketing communication (X3), while the dependent variable was purchase decisions (Y). Based on the multiple linear regression analysis, marketing communication had the strongest influence on purchase decisions with a standardized coefficient (β) of 0.438 and a significance level (p) of 0.006. Price perception had a standardized coefficient of 0.306 (p = 0.041), while product quality had a coefficient of 0.274 (p = 0.003). The regression model was statistically significant overall, with an F-value of 15.832 and a significance level of p < 0.001. The coefficient of determination (R²) was 0.331, indicating that 33.1% of the variance in consumer purchase decisions could be explained by the three independent variables.
Copyright (c) 2025 Steven Halim, Hermeindito https://creativecommons.org/licenses/by-sa/4.0
The Influence of E-Banking and Quick Response Code Indonesian Standard (QRIS) Usage on Employee Performance and Business Development in Indonesian MSMEs: A Case Study of PT. Arsinum Uniba Madura
This study investigates the influence of e-banking and QRIS usage on business development through employee performance at PT. Arsinum Uniba Madura. A quantitative research approach was employed, involving a survey of 79 respondents comprising owners, managers, employees, suppliers, and customers. Data were collected in December 2024 and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The findings reveal that e-banking significantly enhances employee performance but does not have a direct effect on business development. Conversely, QRIS usage significantly improves employee performance and indirectly drives business development through this improvement. Employee performance itself shows a strong and significant positive impact on business development. These results highlight that adopting financial technology alone is insufficient; it must be accompanied by strategies to strengthen employees’ digital skills and adaptability. The study contributes to the literature on FinTech adoption in MSMEs and offers practical guidance for integrating digital payment systems with workforce development. Future research should expand the sample across multiple sectors and regions and examine other mediating factors such as innovation capability and customer satisfaction.
Copyright (c) 2025 Nur Holis, Rahmad Hidayat, Sri Rahayu, Rifda Fitrianty https://creativecommons.org/licenses/by-sa/4.0
The Effect of Influencer Credibility and User Reviews on Skincare Purchase Decisions: Evidence from Shopee Users in Bogor
This study examines the influence of influencer credibility and trust in user reviews on skincare purchasing decisions via social media. Addressing a gap in prior research that largely focuses on general consumer goods, it highlights the skincare sector’s unique characteristics of high involvement, personal preference, and perceived risk. Influencer credibility dimensions include expertise, honesty, sincerity, and engagement, while trust in user reviews is measured through the impact of positive/negative feedback and the credibility of information on product ingredients and long-term effects. Using a quantitative survey with purposive sampling, questionnaires were distributed to frequent skincare buyers on social media. Data were analyzed through multiple regression. Results indicate that influencer expertise and honesty significantly boost purchasing decisions, with engagement fostering trust indirectly. Positive user reviews emphasizing product ingredients and long-term effects also significantly influence decisions, underscoring the value of credible peer content. Findings align with previous studies on the role of credibility and trust in online purchasing but stress the skincare industry’s reliance on transparency and product efficacy. Practically, marketers should collaborate with knowledgeable influencers, ensure transparent communication, and encourage detailed user reviews. Future research should consider moderators like brand loyalty, price sensitivity, and perceived safety.
Copyright (c) 2025 Arif Rahman, Sugeng Purwanto https://creativecommons.org/licenses/by-sa/4.0
The Influence of Information System Quality and Shopee's Digital Marketing Strategy on Changes in Online Shopping of Asahan University Students in 2025
The development of digital technology has changed shopping behavior, especially among students, as the digital native generation. This study aims to analyze the influence of Shopee's information system quality and digital marketing strategy on changes in online shopping behavior among Asahan University students in 2025. The method used was quantitative with a causal associative approach. Data were collected through questionnaires and analyzed using F-tests, t-tests, and the coefficient of determination (R²). The results show that Shopee's information system quality and digital marketing strategy simultaneously and partially significantly influence changes in online shopping behavior among students. A fast and user-friendly system, along with digital promotions such as flash sales and personal discounts, increases shopping intensity and patterns. These findings emphasize the importance of technology and marketing synergy in shaping digital consumer behavior.
Copyright (c) 2025 Putri Zalianty Marpaung, D. Dailami, Aprilia Wulandari Br. Lumban Tobing, Windi Massari, Nursarro Sauma Mirna, Ardella Anggraini Simanjuntak, Heni Riyanti https://creativecommons.org/licenses/by-sa/4.0
The Influence of Labor and Raw Material Volume on Tofu Production in Micro-Enterprises in Sidodadi Village
Micro-enterprises engaged in tofu production in Sidodadi Village, Asahan Regency, play an important role in supporting the local economy. However, these enterprises often encounter challenges in optimizing key production factors, particularly the availability of labor and raw materials. The core issue of this study is to determine how far these two factors influence the level of tofu production. This research aims to analyze the effect of the number of workers and the volume of raw materials on tofu production among micro-enterprises in the region. A quantitative method with multiple linear regression analysis was applied, supported by data collection through observation, interviews, and questionnaires distributed to business actors and workers. The results revealed that both labor and raw materials have a significant partial and simultaneous effect on tofu production volume. The F test confirmed the model’s feasibility (F = 69.238, Sig. = 0.000), while the t test showed that each independent variable significantly affected production (Sig. < 0.05). The Adjusted R² of 0.064 indicates that 6.4% of the variation in tofu production can be explained by the two variables. These findings imply that improving labor efficiency and managing raw material availability are essential strategies for enhancing productivity and strengthening the economic empowerment of micro-enterprises in Sidodadi Village.
Copyright (c) 2025 Erika Fadilah, D. Dailami, Indah Maya, Noni Rahma Kartika, Della Ayu Yolanda, Khoiriza Salsabila Sirait, Cici Ayu Aprida https://creativecommons.org/licenses/by-sa/4.0
The Relationship Between Interpersonal Communication and Perception of Organizational Cohesion
This study aims to determine the relationship between communication, interpersonal, and perception of Organizational cohesion among employees of private companies in Greater Jakarta (Jabodetabek). Interpersonal communication involves the direct exchange of messages involving aspects such as self-concept, self-expression, and openness. Organizational cohesion reflects the extent to which members feel socially connected and connected in carrying out group tasks. This study used a quantitative correlational approach with 100 respondents selected through purposive sampling. The instruments used were an interpersonal communication questionnaire based on Bienvenu's theory and organizational cohesion based on the GEQ by Carron et al. The results of the analysis showed no significant relationship between interpersonal communication and organizational cohesion (r = -0.084). This finding differs from previous research and is thought to be influenced by contextual factors such as organizational culture and the dominance of formal communication. Nevertheless, interpersonal communication remains important in creating a healthy and harmonious work environment.
Copyright (c) 2025 Handyta Tiara Putri, Carelene Davira S, Najwa Nabila Rigusha Putri, Bunga Ayu Junisah, Sri Tiatri https://creativecommons.org/licenses/by-sa/4.0
Impact of Service Quality, Promotion, and Customer Satisfaction on Repurchase Decision at Kopinan24 Jepara
This study investigates the impact of service quality, promotion, and customer satisfaction on repurchase decisions among Kopinan24 customers in Jepara. This study uses a quantitative approach. The type of data used in this study is primary data, which is then analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS) through SmartPLS 0.4. SEM-PLS is a multivariate analysis technique based on components or variances, combining factor analysis and regression analysis to examine the relationships between latent variables in a complex model. Data were collected through questionnaires, with a total of 98 respondents selected using the Roa Purba formula and purposive sampling technique. The results of the study indicate that service quality hurts repurchase decisions, while promotion and customer satisfaction have a positive and significant effect on repurchase decisions. These findings can be used by Kopinan24 Jepara as a consideration for increasing sales through the enhancement of customer repurchase decisions.
Copyright (c) 2025 Syamsul Munir, A. Ali https://creativecommons.org/licenses/by-sa/4.0
Detection of Palembang Jumputan Cloth Motifs Using Canny Edge Detection Method and Rule-Based Classifier
Palembang jumputan cloth has a distinctive motif, which is part of the heritage culture of Indonesia. However, process identification motif is still done manually, requiring high accuracy and being prone to errors. This study aims to build an automatic detection system for Jumputan fabric motifs using the Canny Edge Detection method to extract borders and a Rule-Based Classifier for motif classification based on the number, area, and contour density features. This study uses 750 fabric images from five types of motifs: Tiga Negeri, Titik Tujuh, Tabur, Lereng, and Ecoprint. The images are processed through grayscale conversion, histogram smoothing, and Canny edge detection. The results of feature extraction are used to classify motifs using logical rules. Based range, mark each feature. Evaluation done with a confusion matrix and produces an accuracy rate of 54%, which shows that this method is quite Good as an approach, beginning, however, still needs improvement so that More accurate classification results. The system has also been implemented in a GUI interface for practical use.
Copyright (c) 2025 Rivky Remustin, Rudi Heriansyah, Zaid Romegar Mair https://creativecommons.org/licenses/by-sa/4.0
Enhancing Intention to Reuse Based on Perceived Usefulness Mediated by Trust: A Model for Indonesian LinkAja Users
This research aims to examine how perceived usefulness contributes to the intention to reuse the LinkAja e-wallet, mediated by trust. This research employs a quantitative methodology, targeting members of the Telegram group LinkAja_e-money, and gathered data from 214 respondents through questionnaires. Structural Equation Modeling (SEM) was used to analyze both direct and indirect relationships between variables. Research: The study finds that perceived usefulness significantly impacts both trust and the intention to reuse the LinkAja e-wallet. Moreover, trust exerts a significant effect on intention to reuse and partially mediates the relationship between perceived usefulness and intention to reuse. This study confirms the integral relationships between perceived usefulness, trust, and intention to reuse within the context of LinkAja, offering valuable insights for improving user retention strategies on digital payment platforms.
Copyright (c) 2025 Dhelvianti Azni Savira, A. Azzatillah, Dean Seshar Rahmadina https://creativecommons.org/licenses/by-sa/4.0
The Effect of Social Media Marketing Activities on Skintific Product Purchase Decision, with Mediation Social Media Influencers and Fear of Missing Out (FOMO) in Generation Z
This study analyzes the effect of Social Media Marketing Activities (SMMA) on Social Media Influence (SMI), Fear of Missing Out (FOMO), and Purchase Decision (PD) for Skintific products. Using a quantitative approach and the Partial Least Squares (PLS) method, data were collected from 120 active social media users who are Skintific consumers. Results show that SMMA directly affects SMI, FOMO, and PD, indicating that social media marketing can shape social influence, evoke FOMO, and drive purchases. While SMI did not mediate the SMMA and PD relationship, FOMO did, highlighting the role of consumer emotions in purchase decisions. These findings emphasize the effectiveness of urgency and exclusivity-based strategies in enhancing Skintific’s social media marketing impact.
Copyright (c) 2025 Apriliya Dwi Jayanti, Mohamad Rifqy Roosdhani https://creativecommons.org/licenses/by-sa/4.0
The Influence of Promotion, Service Quality, and Customer Experience on Repurchase Intention in The Culinary Industry in Surabaya, Indonesia
This study examines the impact of promotion, service quality, and customer experience on repurchase intention in the culinary industry of Surabaya. Using a quantitative survey design, data were collected from 100 respondents who had visited Restaurant X at least twice in the past month. Validity and reliability tests confirmed the robustness of the measurement instrument (Cronbach's Alpha > 0.70). The findings indicate that service quality (β = 0.371, p = 0.002) and customer experience (β = 0.396, p = 0.000) significantly affect repurchase intention, while promotion (β = 0.123, p = 0.371) shows a positive but insignificant effect. The model explains 38% of the variance (R² = 0.380) in repurchase intention. These results highlight that restaurants should prioritize enhancing service quality and customer experience to foster loyalty rather than relying solely on promotions.
Copyright (c) 2025 Selvi Apreliana, Sri Hartini https://creativecommons.org/licenses/by-sa/4.0
The Influence of Brand Image, Brand Trust, and Service Quality on Consumer Purchase Decisions of Pizza Hut Products in Surabaya City, Indonesia
Pizza Hut, despite being the pizza brand with the highest Top Brand Index in Indonesia, continues to face challenges such as declining consumer purchasing power and boycott movements that have affected its sales and workforce. This study aims to analyze the influence of brand image, brand trust, and service quality on consumer purchase decisions of Pizza Hut products in Surabaya. It tests the hypothesis that these three variables have a positive and significant effect. A quantitative approach was employed by distributing online questionnaires via Google Forms to 112 residents of Surabaya who had purchased Pizza Hut products, utilizing convenience sampling for accessibility and relevance. The sample size was considered adequate for Partial Least Squares Structural Equation Modeling (PLS-SEM), which was used to analyze the relationships among the variables. The findings indicate that brand image, brand trust, and service quality all have a positive and significant influence on consumer purchase decisions, highlighting the importance of these factors in strengthening Pizza Hut's marketing strategy amid market challenges.
Copyright (c) 2025 Muhammad Sulthan As’ad Atmanagara, Sugeng Purwanto https://creativecommons.org/licenses/by-sa/4.0
Analyzing Laptop Brand Positioning in Indonesia: A Perceptual Mapping Approach
The rapid growth of Indonesia's laptop market has intensified competition among brands like ASUS, Lenovo, Acer, HP, and Axioo, necessitating effective positioning strategies to capture consumer preferences. This study aims to identify key attributes influencing consumer perceptions, analyze the positioning of these five laptop brands, and propose strategies to enhance their competitiveness. Using discriminant analysis and perceptual mapping, data were collected from 150 respondents via online surveys, focusing on attributes such as price, performance, design, screen quality, battery life, weight, and service center availability. Findings reveal that screen quality (dimension one, -0.83) and performance (dimension two, 0.873) are the most critical attributes. ASUS emerges as the market leader, excelling in screen quality, performance, service center, and weight. At the same time, Lenovo leads in price and battery life, Acer in performance, and Axioo and HP in screen quality and weight. Recommendations include ASUS improving design and battery life, Axioo enhancing performance and service centers, Lenovo upgrading design and performance, Acer addressing price and battery life, and HP focusing on performance and service accessibility. This research contributes to marketing literature on brand positioning and offers managerial insights for strengthening brand competitiveness in Indonesia's dynamic laptop market.
Copyright (c) 2025 Citra Adinda, Rivana Syahira, Kahti Ramadhia Risde, Fatik Rahayu https://creativecommons.org/licenses/by-sa/4.0
The Factors Influencing Intention to Use IM3’s Instagram: An Empirical Study
The rapid growth of internet users in Indonesia is driven by the advancement of mobile phone technology, cellular operators, and social media platforms. Millennials and Generation Z dominate Indonesia's mobile internet users, primarily using it to access social media. One of the most popular platforms among these generations is Instagram. It’s often used for entertainment, information, trends, and promotions. IM3, a mobile operator targeting Millennials and Generation Z, utilizes Instagram (@IndosatIM3) for product promotion and consumer engagement through engaging and informative content. This study examines how Perceived Ease of Use, Perceived Usefulness, Monetary Benefit, and Information Reliability affect users’ Intention to Use Instagram @IndosatIM3. Data were collected from 341 purposively selected respondents via online questionnaires. Using SmartPLS for data analysis, the study found that Perceived Ease of Use have the strongest positive effects on Intention to Use, while Perceived Usefulness and Information Reliability show no significant effect on Intention to Use. These findings offer practical insights for improving social media marketing strategies aimed at Millennials and Generation Z.
Copyright (c) 2025 Made Wirawan, Maria Apsari Sugiat https://creativecommons.org/licenses/by-sa/4.0
Enhancing Intention to Reuse Based on Perceived Usefulness Mediated by Trust: A Model for Indonesian Linkaja Users
The aim of this research is to examine how perceived usefulness contributes to the intention to reuse the LinkAja e-wallet, mediated by trust. This research employs a quantitative methodology, targeting members of the Telegram group LinkAja_e-money, and gathered data from 214 respondents through questionnaires. Structural Equation Modeling (SEM) was used to analyze both direct and indirect relationships between variables. Research The study finds that perceived usefulness significantly impacts both trust and the intention to reuse the LinkAja e-wallet. Moreover, trust exerts a significant effect on intention to reuse and partially mediates the relationship between perceived usefulness and intention to reuse. This study confirms the integral relationships between perceived usefulness, trust, and intention to reuse within the context of LinkAja, offering valuable insights for improving user retention strategies on digital payment platforms.
The Influence of Service Quality, Brand Image, and Patient Experience on Patient Loyalty through Patient Satisfaction
This study aims to determine the effect of service quality, brand image, and patient experience on patient loyalty with patient satisfaction as an intervening variable at RAA Soewondo Pati Regional Hospital, Indonesia. The variables in this study are service quality, brand image, patient experience, patient satisfaction, and patient loyalty. This study uses a quantitative approach. This type of research is associative research that tests the influence between variables. The number of samples is 240 respondents from a population of patients who have been hospitalized at RAA Soewondo Pati Regional Hospital, totaling 17,026 patients. Sampling used a non-probability sampling technique with a purposive sampling technique, namely BPJS patients who regularly receive treatment at RAA Soewondo Pati Regional Hospital. Data collection used a questionnaire. Data analysis used SEM on AMOS 24 software. The results of this study are: service quality has a positive and significant effect on patient satisfaction, brand image has a positive and significant effect on patient satisfaction, patient experience has no effect on patient satisfaction, service quality has a positive and significant effect on patient loyalty, brand image has no effect on patient loyalty, patient experience has a positive and significant effect on patient loyalty, and patient satisfaction has no effect on patient loyalty.
Copyright (c) 2025 J. Juwito, Muhammad Cholil Bisri https://creativecommons.org/licenses/by-sa/4.0
Customer loyalty in the increasingly competitive fast-food industry requires companies to focus not only on product quality but also on delivering excellent service, offering competitive pricing, and implementing effective promotional strategies. Hisana Fried Chicken, a local brand targeting lower-middle-class consumers, particularly students and workers, remains a popular choice despite facing competition from national brands and similar franchises. This study aims to identify the factors influencing customer loyalty toward Hisana Fried Chicken in 2025. The research employs a descriptive qualitative approach, utilizing data triangulation techniques that include in-depth interviews, participatory observation, and documentation. Informants consist of four individuals: two store managers and two active customers from Hisana Fried Chicken branches located in Bojongsoang and Sukabirus, Bandung. The findings reveal that customer loyalty is shaped by three key aspects: repeat purchase, long-term retention, and referrals. The main driving factors include affordable prices, consistent chicken flavor, fast and friendly service, and digital engagement through social media. These findings suggest that, in the context of a local brand, customer loyalty can be fostered not only through product excellence but also through emotional connection and a consistently positive consumer experience. This study provides valuable insights for fast-food business operators in building customer loyalty amidst intense competition and evolving consumer preferences.
Copyright (c) 2025 Kestu Galang Guna, Leni Cahyani https://creativecommons.org/licenses/by-sa/4.0
The Influence of Digital Marketing and Social Media Engagement on Repurchase Intention with Customer Trust as a Mediating Variable in Fast Food
This study aims to examine the impact of Digital Marketing and Social Media Engagement on Repurchase Intention, with Customer Trust acting as a mediating variable among Mie Gacoan Jepara consumers. The background of the research is based on the growing trend of noodle consumption in Indonesia and high social media activity, which creates opportunities for culinary businesses to strengthen customer loyalty. A quantitative survey was conducted with 128 respondents who had purchased Mie Gacoan products at least twice. Data were analyzed using Partial Least Squares (PLS) with SmartPLS 4.0 software. The results show that Digital Marketing significantly and positively affects Repurchase Intention (β = 0.238; p = 0.016) and Customer Trust (β = 0.406; p = 0.000). Similarly, Social Media Engagement significantly influences both Repurchase Intention (β = 0.309; p = 0.001) and Customer Trust (β = 0.324; p = 0.007). Additionally, Customer Trust has a significant positive impact on Repurchase Intention (β = 0.314; p = 0.000). The analysis of indirect effects indicates that Customer Trust partially mediates the effects of Digital Marketing (t = 2.369; p = 0.018) and Social Media Engagement (t = 1.969; p= 0.049) on Repurchase Intention. In conclusion, Customer Trust plays a vital mediating role in strengthening the relationship between digital marketing strategies and repurchase intention. Therefore, Mie Gacoan should enhance its digital marketing and social media engagement strategies to maintain customer trust and promote repeat purchases.
Copyright (c) 2025 Yudha Rahmat Hidayat, Nurul Komaryatin https://creativecommons.org/licenses/by-sa/4.0
The Influence of Service Quality and e-WOM Promotion on Purchase Intention through Brand Image and Brand Trust in Dental Clinics
This study aims to examine each variable that influences its respective role. For example, the influence of product quality on e-WOM, brand image, brand trust, and purchase intention at a dental clinic in Jakarta. This study involved 150 dental clinic patients in Jakarta from December 2023 to February 2024. SmartPLS 4.0 software was used to conduct data analysis using the Structural Equation Model (SEM). The study found that Service Quality, Electronic Word of Mouth, Brand Image, and Brand Trust have a positive effect on Purchase Intention, both directly and indirectly. Service Quality (SQ) has a positive effect on perceived Brand Image, and Quality of Brand Trust (BT) has a positive effect on Brand Trust (BT). This also supports this study. e-WOM has a positive impact. Good service quality at a dental clinic can create a positive perception in the minds of consumers regarding the clinic's image. Positive information from other customers on social media, online reviews, and digital platforms can improve consumers' perceptions of the clinic's service quality (Brand Image) while fostering a sense of security and trust in choosing the clinic (Brand Trust).
Copyright (c) 2025 Eunike Imanuel, Endang Ruswanti https://creativecommons.org/licenses/by-sa/4.0
Linguistic Strategies and Purchase Intention: Platform and Cultural Effects
This scoping review article maps how linguistic features influence consumer purchase intention across digital marketing platforms and cultural contexts. Following the PRISMA-SCR framework, it reviewed 19 empirical studies (2015- June 2025) from major academic databases to examine how language features influence consumer behavior in online shopping, live-stream commerce, social media, and e-commerce settings, with cultural perspectives drawn from Japan, Indonesia, China, and other contexts. Key findings indicate that linguistic strategies (tone, style, persuasive appeals, social presence, and cultural congruence) play an important role in enhancing trust, arousal, brand awareness, and purchase intention. The effectiveness of these strategies varies by platform and culture. Conversational language works best in interactive, collectivist contexts, while clarity and authenticity are favored in text-heavy, individualist settings. It also identifies gaps related to platform diversity, cross-cultural comparisons, and theoretical integration, providing a roadmap for future research and culturally responsive marketing strategies.
Copyright (c) 2025 Fuad Hasyim, Ali Mahmud Ash-shiddiqi https://creativecommons.org/licenses/by-sa/4.0