Fourinta, Ananda, Didit Supriyadi, and Rahyuniati Setiawan. “The Influence of Brand Equity and Product Innovation on Purchase Intention With Competitive Advantage As a Mediator: A Study on Mie Sedaap Consumers in Garut”. Golden Ratio of Mapping Idea and Literature Format 6, no. 1 (September 24, 2025): 410–426. Accessed July 27, 2026. https://www.goldenratio.id/index.php/grmilf/article/view/1617.