PERMANA, Acep Rifki; SUPRAPTO, Muhammad Raihan; HIDAYATULLAH, Mukri; RAHAYU, Fatik. ChatGPT as a Shopping Assistant: Effects of Perceived Ease of Use, Perceived Usefulness, Anthropomorphism, and Navigation on Satisfaction and Purchase Intention. Golden Ratio of Mapping Idea and Literature Format, [S. l.], v. 6, n. 4, p. 2993–3007, 2026. DOI: 10.52970/grmilf.v6i4.2681. Disponível em: https://www.goldenratio.id/index.php/grmilf/article/view/2681. Acesso em: 2 nov. 2026.