SUJATMIKO, S.; MATTARIMA, M.; PANUS, P.; SAMALAM, Abdul Gafar; LAWALATA , Izaac L.D. The Role of Emotional Storytelling in Product Promotional Videos on Purchase Intention: A Systematic Literature Review with Emphasis on Skincare Service Products. Golden Ratio of Mapping Idea and Literature Format, [S. l.], v. 6, n. 1, p. 155–162, 2025. DOI: 10.52970/grmilf.v6i1.1492. Disponível em: https://www.goldenratio.id/index.php/grmilf/article/view/1492. Acesso em: 23 may. 2026.