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Abstract

The rapid development of beach clubs in North Kuta, Bali, has transformed coastal tourism while raising questions about how local identity is maintained within increasingly globalized architectural and cultural environments. This study examines how locality is expressed and perceived at Potato Head Beach Club and La Brisa, with particular attention to artificial, natural, and cultural attractions. A descriptive qualitative approach with a multiple-case design was employed. Data were obtained through field observation, in-depth interviews with tourists, and documentation, with findings subjected to source triangulation involving architectural experts. The analysis used thematic coding and comparative interpretation to connect physical and non-physical locality indicators with the three attraction dimensions. The findings indicate that Potato Head presents locality mainly through a contemporary reinterpretation of Balinese values, recycled materials, cultural symbols, and sustainability-oriented design, whereas La Brisa emphasizes coastal vernacular character, natural materials, site-responsive spatial organization, and a fishing-village atmosphere. Tourists recognized locality through both visible elements, including temples, penjor, woven bamboo, timber, and vegetation, and experiential elements such as hospitality, culinary presentation, cultural activities, sound, aroma, and spatial atmosphere. The findings suggest that physical and non-physical locality work together in shaping tourists’ understanding of place identity and authentic experience. However, the study does not claim a direct causal effect on sustainable tourism or destination competitiveness. Instead, the results indicate that locality can provide a culturally grounded basis for more context-sensitive tourism planning and management.

Keywords

Beach Club Local Architecture Locality Sustainable Tourism Tourist Experience

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Piero, G. D., & Ikaputra, I. (2026). Tourists’ Perceptions of Local Elements at Tourist Attractions in North Kuta District: A Study of Potato Head Beach Club and La Brisa. Golden Ratio of Mapping Idea and Literature Format, 6(4), 01–08. https://doi.org/10.52970/grmilf.v6i4.2548
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