WAHYUNI, Sri. Evaluating Innovation Factors (Authenticity, Packaging, Product and Process) in Traditional Indonesian Handicrafts: A Consumer-Centric Approach to Enhancing Market Competitiveness. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 5, n. 2, p. 355–370, 2025. DOI: 10.52970/grmapb.v5i2.933. Disponível em: https://www.goldenratio.id/index.php/grmapb/article/view/933. Acesso em: 20 jun. 2026.