RUSDIAN, Suca; SUGIAT, Jajang; TOJIRI, Yusuf. Understanding Consumer Behavior in Marketing Management: A Descriptive Study and Review of Literature. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 4, n. 2, p. 76–87, 2024. DOI: 10.52970/grmapb.v4i2.416. Disponível em: https://www.goldenratio.id/index.php/grmapb/article/view/416. Acesso em: 21 apr. 2026.