WARDANI, Naili Rohmah Kusuma; FACHRUNNISA, Olivia. Brand Ambassador, Social Media Marketing, and Product Innovation Effects on Purchase Decisions: The Mediating Role of Brand Image in the Indonesian Dairy Industry. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 6, n. 2, p. 421–437, 2026. DOI: 10.52970/grmapb.v6i2.1812. Disponível em: https://www.goldenratio.id/index.php/grmapb/article/view/1812. Acesso em: 28 feb. 2026.