SRIVASTAV, Saransh Kumar; HABIL, Mahima; THAKUR, Pooja. Evaluating the Effects of Artificial Intelligence and Digital Marketing on Consumer Behaviour: A Bibliometric Approach. Golden Ratio of Marketing and Applied Psychology of Business, [S. l.], v. 5, n. 2, p. 517–538, 2025. DOI: 10.52970/grmapb.v5i2.1124. Disponível em: https://www.goldenratio.id/index.php/grmapb/article/view/1124. Acesso em: 20 jun. 2026.