Article Sidebar
Main Article Content
Abstract
This research aims to find out the religious activities of Umrah pilgrims of socialites in Jakarta commodified through social media and to find out socialite individuals uploading religious activities on social media. In obtaining data in this study, researchers used qualitative methods based on the constructivism paradigm. This paradigm views knowledge as the result of the construction of human thought, not just the experience of facts. In this case humans understand social reality more based on the subject that examines rather than the object under study. The results of this study indicate that there are individual socialite factors uploading religious activities on social media, this study also found two elements of commodification that were implemented, namely Exchange Value and Use Value, and this study found that Umrah, which is traditionally a religious experience, has now been transformed into a culture of Conspicious Consumption.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Alexsander, D., Abdul Muhyi, H., & Chan, A. (2021). Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian: Tinjauan Sistematis Literature Review. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science).
- Anjuwi, S., Alaisyahda, V., & Sari, T. (2024). Pandangan Hukum Islam Terhadap Fenomena Flexing di Media Sosial. Al-Ittishol: Jurnal Komunikasi dan Penyiaran Islam.
- Annette. (2005). Social research. Palgrave Macmillan.
- Bakti, I., Nirzalin, N., & Alwi, A. (2019). Konsumerisme dalam Perspektif Jean Baudrillard. Jurnal Sosiologi USK (Media Pemikiran & Aplikasi).
- Banks, M. (2001). Visual Methods in Social Research. London: Sage.
- Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15, 139-168.
- Budiman, A. (2023). Analisis Etika Ibnu Miskawaih terhadap Fenomena ‘Flexing’ di Media Sosial. SETYAKI: Jurnal Studi Keagamaan Islam.
- Bungin, B. (2010). Metodologi Penelitian Kualitatif. Jakarta: Grafindo.
- Collier, J. (1957). Photography in anthropology: A report on two experiments. American Anthropologist, 59(5), 843–859.
- Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks: SAGE Publications.
- Epstein, I., Stevens, B., McKeever, P., & Baruchel, S. (2006). Photo elicitation interview (PEI): Using photos to elicit children’s perspectives. International Journal of Qualitative Methods, 5(3), 1–9.
- Fromm, J., & Garton, C. (2013). Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. New York: American Management Association.
- Indra, Anismar, A., & Amin, K. (2020). Pamer Kemewahan: Kajian Teori Konsumsi Thorstein Veblen. Jurnal Sosiologi USK (Media Pemikiran & Aplikasi).
- Jayanti, I. G. (2018). Kapitaisme, Budaya Populer, Gaya Hidup (Pengantar).
- Kastanakis, M. N., & Balabanis, G. (2012). Between the mass and the class: Antecedents of the ‘bandwagon’ luxury consumption behavior. Journal of Business Research, 65(10), 1399-1407.
- Malhotra, N. K. (2010). Marketing Research: An Applied Orientation (6th ed.). New Jersey: Pearson Education.
- Moran, D. (2013). Edmund Husserl and Phenomenology.
- Muntaha. (2022). Fenomenologi.
- Nazmi, N., Hasibuan, N., & Permana, B. (2024). Peranan Media Sosial Instagram terhadap Interaksi Sosial dan Etika pada Generasi Z. Journal on Education.
- Nindito, S. (2013). Fenomenologi Alfred Schutz: Studi tentang Konstruksi Makna dan Realitas dalam Ilmu Sosial. Jurnal ILMU KOMUNIKASI.
- Rohayedi, E., & Maulina, M. (2020). Konsumerisme dalam Perspektif Islam. Transformatif.
- Roymon, & Fatmawati, E. (2023). Strategi Membangun Loyalitas Merek: Tinjauan Komprehensif Terhadap Program Loyalti Digital, Brand Love, Dan Kemudahan Konsumen Dalam Era Smartphone.
- Saad, G., & Gill, T. (2000). Applications of evolutionary psychology in marketing. Psychology and Marketing, 17(12), 1005-1034.
- Seran, H., & Jelahut, F. E. (2023). Komodifikasi Konten Dan Khalayak: Kajian Ekonomi Politik Media Pada Program Acara Indonesian Idol. KAGANGA KOMUNIKA: Journal of Communication Science.
- Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
- Sukarna, R. (2022). Interaksi manusia dan lingkungan dalam perspektif antroposentrisme, antropogeografi dan ekosentrisme: Human and environment interactive in the perspective of antroposentrism, antropogeography and ecocentrism. Hutan Tropika.
- Surahman, S., & Annisarizki, A. (2024). Memahami Kajian Media Dan Budaya: Pendekatan Multidisipliner.
- Ulfa, N. (2012). Konsumsi Sebagai Penanda Kesejahteraan dan Stratifikasi Sosial (Dalam Bingkai Pemikiran Jean Baudrillard).
- Wicaksana, S., Lolia, T., Veronica, M., & Soedira. (2022). Perilaku Konsumen: Kunci Memenangkan Bisnis.
- Zailani, M., & Ulinnuha, R. (2023). Komodifikasi Agama sebagai Identitas Kesalehan Sosial. Jurnal Riset Agama.
References
Alexsander, D., Abdul Muhyi, H., & Chan, A. (2021). Keterkaitan Citra Merek, Harga dan Kualitas Produk Terhadap Keputusan Pembelian: Tinjauan Sistematis Literature Review. Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science).
Anjuwi, S., Alaisyahda, V., & Sari, T. (2024). Pandangan Hukum Islam Terhadap Fenomena Flexing di Media Sosial. Al-Ittishol: Jurnal Komunikasi dan Penyiaran Islam.
Annette. (2005). Social research. Palgrave Macmillan.
Bakti, I., Nirzalin, N., & Alwi, A. (2019). Konsumerisme dalam Perspektif Jean Baudrillard. Jurnal Sosiologi USK (Media Pemikiran & Aplikasi).
Banks, M. (2001). Visual Methods in Social Research. London: Sage.
Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15, 139-168.
Budiman, A. (2023). Analisis Etika Ibnu Miskawaih terhadap Fenomena ‘Flexing’ di Media Sosial. SETYAKI: Jurnal Studi Keagamaan Islam.
Bungin, B. (2010). Metodologi Penelitian Kualitatif. Jakarta: Grafindo.
Collier, J. (1957). Photography in anthropology: A report on two experiments. American Anthropologist, 59(5), 843–859.
Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks: SAGE Publications.
Epstein, I., Stevens, B., McKeever, P., & Baruchel, S. (2006). Photo elicitation interview (PEI): Using photos to elicit children’s perspectives. International Journal of Qualitative Methods, 5(3), 1–9.
Fromm, J., & Garton, C. (2013). Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever. New York: American Management Association.
Indra, Anismar, A., & Amin, K. (2020). Pamer Kemewahan: Kajian Teori Konsumsi Thorstein Veblen. Jurnal Sosiologi USK (Media Pemikiran & Aplikasi).
Jayanti, I. G. (2018). Kapitaisme, Budaya Populer, Gaya Hidup (Pengantar).
Kastanakis, M. N., & Balabanis, G. (2012). Between the mass and the class: Antecedents of the ‘bandwagon’ luxury consumption behavior. Journal of Business Research, 65(10), 1399-1407.
Malhotra, N. K. (2010). Marketing Research: An Applied Orientation (6th ed.). New Jersey: Pearson Education.
Moran, D. (2013). Edmund Husserl and Phenomenology.
Muntaha. (2022). Fenomenologi.
Nazmi, N., Hasibuan, N., & Permana, B. (2024). Peranan Media Sosial Instagram terhadap Interaksi Sosial dan Etika pada Generasi Z. Journal on Education.
Nindito, S. (2013). Fenomenologi Alfred Schutz: Studi tentang Konstruksi Makna dan Realitas dalam Ilmu Sosial. Jurnal ILMU KOMUNIKASI.
Rohayedi, E., & Maulina, M. (2020). Konsumerisme dalam Perspektif Islam. Transformatif.
Roymon, & Fatmawati, E. (2023). Strategi Membangun Loyalitas Merek: Tinjauan Komprehensif Terhadap Program Loyalti Digital, Brand Love, Dan Kemudahan Konsumen Dalam Era Smartphone.
Saad, G., & Gill, T. (2000). Applications of evolutionary psychology in marketing. Psychology and Marketing, 17(12), 1005-1034.
Seran, H., & Jelahut, F. E. (2023). Komodifikasi Konten Dan Khalayak: Kajian Ekonomi Politik Media Pada Program Acara Indonesian Idol. KAGANGA KOMUNIKA: Journal of Communication Science.
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.
Sukarna, R. (2022). Interaksi manusia dan lingkungan dalam perspektif antroposentrisme, antropogeografi dan ekosentrisme: Human and environment interactive in the perspective of antroposentrism, antropogeography and ecocentrism. Hutan Tropika.
Surahman, S., & Annisarizki, A. (2024). Memahami Kajian Media Dan Budaya: Pendekatan Multidisipliner.
Ulfa, N. (2012). Konsumsi Sebagai Penanda Kesejahteraan dan Stratifikasi Sosial (Dalam Bingkai Pemikiran Jean Baudrillard).
Wicaksana, S., Lolia, T., Veronica, M., & Soedira. (2022). Perilaku Konsumen: Kunci Memenangkan Bisnis.
Zailani, M., & Ulinnuha, R. (2023). Komodifikasi Agama sebagai Identitas Kesalehan Sosial. Jurnal Riset Agama.