Visitors’ Perceptions of Tirang Beach as a Tourist Destination in Semarang City
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Abstract
Tirang Beach in Semarang City has the potential to develop as a sustainable coastal tourism destination, but its development depends on visitor perceptions of the destination’s attractions, facilities, accessibility, and supporting services. This study aims to analyze visitors’ perceptions of Tirang Beach using the 4A framework, comprising Attraction, Accessibility, Amenities, and Ancillary Services. A descriptive research method was employed, with data collected through questionnaires from 30 visitors during weekends using accidental sampling. The data were organized and analyzed descriptively. The findings indicate that visitors appreciate the beach’s natural beauty, atmosphere, food stalls, toilets, parking facilities, and security. However, several shortcomings remain, including inadequate cleanliness, limited cultural and entertainment activities, a lack of accommodation and souvenir shops, poor road conditions, limited public transportation, and insufficient information about destination management and promotional activities. These findings suggest that improving environmental cleanliness, supporting facilities, road infrastructure, public transportation, institutional communication, and destination marketing should be prioritized. Addressing these issues could strengthen Tirang Beach’s appeal and support its development as a more competitive and sustainable coastal tourism destination.
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