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Abstract
This study analyzes the utilization of local cassava plants through processing them into tape as a strategy for empowering MSMEs in Mainan Village. The research method used a qualitative approach with literature studies and field observations to examine the production process, economic contribution, and challenges faced. The results show that processing cassava into tape provides significant added value through increased income, job creation, and strengthening the village's economic identity. Furthermore, product innovation and business mentoring have proven to be strategic factors in increasing the competitiveness of tape MSMEs. However, limited capital, the need for halal certification, and product quality standards remain major obstacles that must be overcome. Therefore, multi-stakeholder collaboration based on the Pentahelix model is considered essential to encourage the development of tape MSMEs as an example of sustainable local economic empowerment practices.
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References
- Afri, Afri Betha et al. 2024. “Strategies to Increase Innovation in Processed Cassava Products in Order to Support the Sustainability of MSMEs in Petanang Village.” National Journal of Community Service 5(2): 55–63.
- Fajriyah, Alifatul, Budiasi Meyta, and Indarti Rofiqoh. 2025. “Cassava Processing Innovation in Improving the Economy in Rebalas Village.” Indonesian Community Empowerment Journal 7(1): 29–40.
- Hermanuadi, D., A. Brilliantina, and EK Novitasari. 2020. "Decision Support System for Selecting Strategy of Agroindustry Development Based on 'Tape' in Bondowoso Regency." IOP Conference Series: Earth and Environmental Science 411(1).
- Ilmi, Mainatul, and Nely Supeni. 2022. “Digital Marketing Socialization, Financial Literacy and Training in Making Besek Tape for MSMEs in Kasiyan Village, Puger District, Jember.” Indonesian Digital Literacy Service Journal 1(2): 40–45.
- Ismanto, Hadi, Wildan Syihabuddin, Alvita Nur Aini, and Bagus Eko Setiawan. 2023. “Economic Empowerment of the Community Through Cassava Processing as a Food Ingredient in Sekidang Village, Sambeng District, Lamongan Regency.” Santri: Journal of Student Engagement 2(2): 45–54.
- Lilies Nurliza Agaki et al. 2023. “Santripreneur Development Through Proll Tape Business Idea Training at Al-Ghuroba Modern Islamic Boarding School, Sorong.” Journal of Community Service 2(2): 119–33.
- Malik, Al Imran et al. 2020. “Cassava Breeding and Agronomy in Asia: 50 Years of History and Future Directions.” Breeding Science 70(2): 145–66.
- Nola Rahmah, Sukamto, and Aslikhah. 2024. “Analysis of Cassava Tape Halal Certification to Improve Marketing of Culinary MSMEs in Tape Village, Candi Binangun Village, Sukorejo District, Pasuruan Regency.” Al-Kharaj: Journal of Economics, Finance & Sharia Business 6(9): 5830–42.
- Research, Portal, AND Innovation, and Community Service. 2022. “Packaging and Digital Marketing in Petanang Village.” 2(1): 20–29.
- Sari, Desti Rahma et al. 2022. “Pkm Development of Local Cassava Products into Balado Flavored Cassava Chips, Typical of Petanang Village, Thematic Mbkm Kkn Program.” Prima: Portal for Research and Innovation in Community Service 2(1): 11–19.
- Savira, Nindi, and Juhaini Alie. “Utilization of Local Cassava Plants to Make Tape as an Effort to Empower MSMEs in Mainan Village.” (X): 1–12.
- Sayekti, Yosefa et al. 2023. “Mentoring the Implementation of Digital Marketing as a Marketing Strategy for Tape Center MSMEs in Tegalwaru Village, Jember Regency.” AJAD: Journal of Community Service 3(2): 114–22.
- Setiawan, Imam, and Samsul Arifin. 2024. “Business Feasibility Analysis and Break-Even Point of Cassava Tape Agroindustry.” AGRITEKH (Journal of Agribusiness and Food Technology) 5(1): 13–20.
- Utomo, Deny, Cahyuni Novia, and M Syafiih. 2018. “Increasing Community Income Through Diversification of Cassava Tape Processing.” FOOD TECHNOLOGY: Media for Information and Scientific Communication of Agricultural Technology 9(2): 138–42.
- Vira Nur Latifa, Aprilia, and Julian Adam Ridjal. 2023. “Feasibility and Business Development Strategy for Sweet Tape 31 Bondowoso.” Agroscience Journal of Panca Bhakti University 16(2): 11–20.
- Wulandari, Dwi et al. 2024. “Technological Innovation to Increase the Competitiveness of MSMEs: Implementation of the Integrated Industry Village 4.0 Platform.” Salud, Science and Technology 4.
References
Afri, Afri Betha et al. 2024. “Strategies to Increase Innovation in Processed Cassava Products in Order to Support the Sustainability of MSMEs in Petanang Village.” National Journal of Community Service 5(2): 55–63.
Fajriyah, Alifatul, Budiasi Meyta, and Indarti Rofiqoh. 2025. “Cassava Processing Innovation in Improving the Economy in Rebalas Village.” Indonesian Community Empowerment Journal 7(1): 29–40.
Hermanuadi, D., A. Brilliantina, and EK Novitasari. 2020. "Decision Support System for Selecting Strategy of Agroindustry Development Based on 'Tape' in Bondowoso Regency." IOP Conference Series: Earth and Environmental Science 411(1).
Ilmi, Mainatul, and Nely Supeni. 2022. “Digital Marketing Socialization, Financial Literacy and Training in Making Besek Tape for MSMEs in Kasiyan Village, Puger District, Jember.” Indonesian Digital Literacy Service Journal 1(2): 40–45.
Ismanto, Hadi, Wildan Syihabuddin, Alvita Nur Aini, and Bagus Eko Setiawan. 2023. “Economic Empowerment of the Community Through Cassava Processing as a Food Ingredient in Sekidang Village, Sambeng District, Lamongan Regency.” Santri: Journal of Student Engagement 2(2): 45–54.
Lilies Nurliza Agaki et al. 2023. “Santripreneur Development Through Proll Tape Business Idea Training at Al-Ghuroba Modern Islamic Boarding School, Sorong.” Journal of Community Service 2(2): 119–33.
Malik, Al Imran et al. 2020. “Cassava Breeding and Agronomy in Asia: 50 Years of History and Future Directions.” Breeding Science 70(2): 145–66.
Nola Rahmah, Sukamto, and Aslikhah. 2024. “Analysis of Cassava Tape Halal Certification to Improve Marketing of Culinary MSMEs in Tape Village, Candi Binangun Village, Sukorejo District, Pasuruan Regency.” Al-Kharaj: Journal of Economics, Finance & Sharia Business 6(9): 5830–42.
Research, Portal, AND Innovation, and Community Service. 2022. “Packaging and Digital Marketing in Petanang Village.” 2(1): 20–29.
Sari, Desti Rahma et al. 2022. “Pkm Development of Local Cassava Products into Balado Flavored Cassava Chips, Typical of Petanang Village, Thematic Mbkm Kkn Program.” Prima: Portal for Research and Innovation in Community Service 2(1): 11–19.
Savira, Nindi, and Juhaini Alie. “Utilization of Local Cassava Plants to Make Tape as an Effort to Empower MSMEs in Mainan Village.” (X): 1–12.
Sayekti, Yosefa et al. 2023. “Mentoring the Implementation of Digital Marketing as a Marketing Strategy for Tape Center MSMEs in Tegalwaru Village, Jember Regency.” AJAD: Journal of Community Service 3(2): 114–22.
Setiawan, Imam, and Samsul Arifin. 2024. “Business Feasibility Analysis and Break-Even Point of Cassava Tape Agroindustry.” AGRITEKH (Journal of Agribusiness and Food Technology) 5(1): 13–20.
Utomo, Deny, Cahyuni Novia, and M Syafiih. 2018. “Increasing Community Income Through Diversification of Cassava Tape Processing.” FOOD TECHNOLOGY: Media for Information and Scientific Communication of Agricultural Technology 9(2): 138–42.
Vira Nur Latifa, Aprilia, and Julian Adam Ridjal. 2023. “Feasibility and Business Development Strategy for Sweet Tape 31 Bondowoso.” Agroscience Journal of Panca Bhakti University 16(2): 11–20.
Wulandari, Dwi et al. 2024. “Technological Innovation to Increase the Competitiveness of MSMEs: Implementation of the Integrated Industry Village 4.0 Platform.” Salud, Science and Technology 4.